Digital Marketing & Communications Lead

Regional Client; Tampa (FL); On-site; USD 70,000 - 110,000; Full time

Job summary

AMIkids Inc. in Tampa, Florida, is seeking a Digital Marketing & Communications Lead to shape and execute our online presence.

You will drive social media strategy, craft compelling content, manage the website, and oversee digital fundraising campaigns to grow engagement and support for our programs. The role requires a collaborative communicator with experience in SEO, analytics, WordPress management, and paid campaigns (Google Ads), plus proficiency with Adobe Creative Suite or Canva.

Qualifications

• Bachelor’s degree in marketing, communications, digital media, or related field.
• Experience in digital marketing, communications, and social media management.
• Proven success in growing social media engagement and audiences.
• Experience with website management (WordPress or similar) and SEO.
• Familiarity with email marketing, fundraising platforms (Classy), and digital ads.
• Proficiency in Adobe Creative Suite, Canva, or other content tools.
• Strong written and verbal communication skills.
• Video and photography skills preferred.

Responsibilities

• Design and implement digital strategies to support brand awareness, audience growth, and engagement.
• Develop, write, edit, and manage content and graphics for social media channels.
• Monitor social media and website performance; prepare reports and dashboards.
• Manage AMIkids.org and affiliate Program pages with SEO and accessibility.
• Lead SEO initiatives to improve rankings and visibility.
• Launch geotargeting, text-to-donate, and other digital fundraising campaigns.
• Manage Google Ads spend and optimize campaigns for ROI.
• Collaborate with teams to find stories for engaging digital content.
• Oversee GoFundMe fundraising pages and stay ahead of digital trends.
• Assist with special projects as assigned.

Skills

Social media management

Content creation

Written communication

Verbal communication

Video production

Photography

Analytics

Education

Bachelor’s degree in Marketing/Communications/Digital Media

Tools

WordPress

Google Analytics

Google Ads

SEO tools

Adobe Creative Suite

Canva

Classy

Social media management tools

Job description

# Digital Marketing & Communications LeadAMIkids Inc. · Tampa, Florida · Posted YesterdayFull-Time Apply Now Share:## About this rolePosition SummaryThe Digital Marketing & Communications Lead develops, manages, and analyzes AMIkids’ digital presence to strengthen brand awareness, increase engagement, and drive growth across multiple platforms. Focuses on social media strategy and content creation, website management, digital fundraising campaigns, and online advertising.Essential Job DutiesCollaborate with the Sr. Director of Marketing & Communications to design and implement digital strategies that support brand awareness, audience growth, and engagement,Develop, write, edit, and manage compelling content and graphics for AMIkids’ social media channels, ensuring consistent presence and alignment with organizational goals,Monitor and analyze social media and website performance; prepare reports and dashboards to communicate results and make recommendations for continuous improvement,Manage and update AMIkids.org and affiliate Program website pages, ensuring accuracy, usability, SEO best practices, and accessibility compliance,Lead SEO initiatives to improve rankings, drive traffic, and increase online visibility,Launch and manage geotargeting campaigns, text-to-donate campaigns, and other digital fundraising initiatives,Manage Google Ads spend and optimize campaigns to maximize impact and ROI,Collaborate with internal teams to identify stories and create engaging digital content that advances the AMIkids mission,Manage creation of and content for GoFundMe digital fundraising website pages,Stay current on emerging digital trends and tools to recommend new opportunities for growth and engagement,May drive for work related duties,Assist with special projects and other duties as assigned.Minimum Education, Training, and ExperienceBachelor’s degree in marketing, communications, digital media, or related field preferred.Experience in digital marketing, communications, and/or social media management,Proven success in managing social media platforms, building engagement, and growing audiences,Experience with website management (WordPress or similar), SEO optimization, and analytics tools (Google Analytics, Search Console, etc.),Experience with paid digital campaigns including Google Ads and geo-targeting campaigns preferred,Familiarity with email marketing, fundraising platforms (Classy), and digital advertising strategies preferred,Proficiency in Adobe Creative Suite, Canva, or other content creation tools,Effective written and verbal communication skills,Video and photography skills preferred.