Senior Manager, Digital Advertising

Family First, Inc.; Tampa (FL); Hybrid; USD 110,000 - 160,000; Full time

Job summary

Family First, Inc. in Tampa is seeking a Senior Manager of Digital Advertising to lead paid strategy, analytics infrastructure, and on-site optimization across all brands. You will manage six-figure budgets, guide analytics priorities, and translate insights into leadership-ready recommendations.

The role requires senior leadership with hands-on campaign execution experience and strong communication with executive teams. Hybrid work in the Westshore area is offered.

Qualifications

• 7–10 years of progressive digital marketing experience with paid advertising, analytics, and conversion optimization.
• Proven track record managing six-figure advertising budgets across Google Ads and Meta with ROI improvements.
• Strong proficiency in Google Analytics 4 to interpret data and guide decisions.
• Ability to lead cross-functional initiatives, manage agencies, and influence executives.

Responsibilities

• Develop and oversee comprehensive paid digital strategies across Google Ads and Meta platforms.
• Provide strategic oversight for marketing analytics and measurement frameworks.
• Lead digital experience optimization, collaborating with web teams on CRO and testing roadmaps.

Skills

Digital marketing

Paid advertising

Analytics

Conversion optimization

Leadership

Communication

Tools

Google Analytics 4

Google Ads

Meta Ads

A/B testing

Job description

Family First is an educational nonprofit organization dedicated to strengthening families through digital content and resources. Our portfolio of brands-including All Pro Dad, iMOM, For Us Marriage, and Bible Book Club-reaches millions of families annually with content that inspires, educates, and encourages strong family relationships.

We're seeking an experienced Senior Manager of Digital Advertising to lead our paid advertising strategy, marketing analytics infrastructure, and digital experience optimization across all Family First brands. Reporting to the CMO, you'll oversee digital advertising execution, provide strategic direction for our analytics function, and drive continuous improvement of our digital user experience.

Primary Responsibilities

You'll develop and oversee comprehensive paid digital strategies across Google Ads and Meta platforms, managing six-figure budget allocation, campaign optimization, and agency partnerships. You'll provide strategic oversight for Family First's marketing analytics function, working with the analytics team to set measurement priorities, define frameworks, and translate insights into strategic recommendations for leadership. You'll also lead digital experience optimization efforts, collaborating with web development teams on conversion rate improvement, testing roadmaps, and ensuring alignment between acquisition channels and on-site experience. This senior leadership role requires both strategic thinking and hands-on involvement in campaign execution.

Required Qualifications

• 7-10 years of progressive digital marketing experience with expertise in paid advertising, analytics, and conversion optimization
• Proven track record managing six-figure advertising budgets across Google Ads and Meta platforms with measurable ROI improvement
• Strong proficiency in Google Analytics 4 and marketing analytics with ability to interpret data and guide strategic decisions
• Demonstrated ability to lead cross-functional initiatives, manage agency relationships, and influence stakeholders
• Excellent communication skills with ability to present complex insights to executive leadership

Preferred Qualifications

• Experience in nonprofit sector or mission-driven organizations
• Previous people management or team leadership experience
• Google Ads and Meta Blueprint certifications
• Background in user experience optimization and A/B testing methodologies

What We Offer

This senior leadership position offers the opportunity to shape digital advertising strategy for an organization impacting millions of families. We offer competitive nonprofit compensation, comprehensive benefits, and a supportive work environment that values both strategic innovation and work-life balance.

To Apply

Please submit your resume along with a cover letter describing your experience leading digital marketing functions and what draws you to Family First's mission.Location: Tampa, FL (Westshore Area) - Hybrid