Digital Marketing Associate

Wiraa; United States; Remote; USD 76,000 - 105,000; Full time

Job summary

A leading technology company is seeking an Associate in Digital Marketing to enhance pipeline and qualified traffic through various digital strategies. The role involves collaboration with sales and marketing teams, focusing on SEO, PPC, and content creation to drive growth. Ideal candidates should have strong analytical skills, experience with SEM tools, and a background in B2B or SaaS environments. This is a full-time remote position offering competitive salary and benefits.

Benefits

Competitive salary with quarterly bonuses

401(k) plan with a 7.5% match

Paid gym membership

Health, dental, and vision insurance

Flexible spending account (FSA) options

Birthday leave and paid time off (PTO)

Paid holidays

Qualifications

• 3+ years of experience in SEO, demand generation, or digital marketing.
• Strong analytical skills with experience using GA4 and HubSpot dashboards.

Responsibilities

• Develop SEO-driven content strategies to generate inbound leads.
• Manage PPC and paid media campaigns, including Google Ads.
• Analyze metrics and optimize content and campaigns.

Skills

SEO

PPC

Content Strategy

Analytics

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Web Design

Tools

HubSpot

SEMrush

Google Analytics

Google Search Console

Job description

2 days ago Be among the first 25 applicants

About The Company

PlanetTogether is an established supply chain technology company with the innovative spirit of a startup. We specialize in advanced planning and scheduling (APS) software for multi-plant manufacturers. Our software integrates with various supply chain systems, such as SAP and Microsoft, to help manufacturers optimize operations. At PlanetTogether, we believe in the transformative power of manufacturing to drive economic and social change. Our mission is to enable manufacturers to succeed by improving their customer service and overall impact.

About The Company

PlanetTogether is an established supply chain technology company with the innovative spirit of a startup. We specialize in advanced planning and scheduling (APS) software for multi-plant manufacturers. Our software integrates with various supply chain systems, such as SAP and Microsoft, to help manufacturers optimize operations. At PlanetTogether, we believe in the transformative power of manufacturing to drive economic and social change. Our mission is to enable manufacturers to succeed by improving their customer service and overall impact.

About The Role

We are looking for an Associate in Digital Marketing to drive pipeline and qualified traffic through SEO, SEM, PPC, and content strategies. The ideal candidate will be results-driven with a focus on performance marketing and demand generation. This position will involve collaborating closely with sales and marketing teams to align initiatives with revenue goals, identify ranking opportunities, and experiment with various growth tactics. You will be responsible for the execution of SEO strategies, PPC campaigns, content creation, and analytics to optimize the inbound growth process.

Responsibilities

• Develop SEO-driven content strategies to generate inbound leads and improve organic visibility.
• Conduct site audits, resolve SEO issues, and provide optimization guidance.
• Perform keyword research, competitive analysis, and trend monitoring using tools like SEMrush, Ahrefs, Moz, and Google Search Console.
• Optimize metadata (titles, descriptions, headers, alt tags) and implement off-page SEO campaigns such as link-building and outreach.
• Contribute to blog content creation, SEO copywriting, and editorial reviews.
• Manage PPC and paid media campaigns, including Google Ads.
• Implement conversion tracking, conduct CRO tests, and monitor performance to increase MQLs and SQLs.
• Create digital assets, including blogs, landing pages, and guides, to nurture leads.
• Analyze metrics (engagement, CTR, bounce rates, conversions) and use insights to optimize content and campaigns.
• Design and execute data-driven experiments across channels and perform A/B testing to enhance lead acquisition and engagement.
• Optimize lead nurturing and segmentation within HubSpot, collaborating with sales on lead scoring and lifecycle stages.
• Develop re-nurturing strategies for inactive or non-converting leads.
  
  

Qualifications

• Bachelor’s degree in Marketing, Web Design, or related field.
• 3+ years of experience in SEO, demand generation, or digital marketing, preferably in a B2B or SaaS environment.
• 3+ years of experience managing HubSpot websites and landing pages.
• 3+ years of experience using SEM tools such as Google Keyword Planner, SEMrush, Ahrefs, and Spyfu.
• Expertise in SEO (on-page, off-page, technical), conversion rate optimization (CRO), and performance marketing.
• Strong analytical skills with experience using GA4, Search Console, and HubSpot dashboards.
• Proficiency in HTML/CSS/JavaScript.
• HubSpot certifications are a plus.
• Fluent in English (reading, writing, speaking).
• Experience in manufacturing and supply chain is a significant advantage.
  
  

Benefits

• Competitive salary with quarterly bonuses.
• 401(k) plan with a 7.5% match.
• Paid gym membership and education reimbursement.
• Health, dental, and vision insurance.
• Flexible spending account (FSA) options.
• Birthday leave and paid time off (PTO).
• Paid holidays.
• Remote, full-time position.
  
  

Equal Opportunity Employer

PlanetTogether is an equal opportunity employer. We are committed to providing equal opportunities for all applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Technology, Information and Internet

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