Digital Marketing Associate

Vital Design; Portsmouth (NH); On-site; USD 42,000 - 54,000; Full time

Job summary

Vital is seeking an organized and energetic associate to learn and execute digital marketing and creative services initiatives that fuel client strategies. The role works with coordinators, account managers, and strategists to complete projects such as blog distribution, email campaigns, site updates, and reporting.

This one-year, in-person internship-like program aims to prepare you for future roles in DM coordination, specialist, or project management, with milestones and potential internal

Qualifications

• Learn marketing and creative services software systems quickly.
• Experience with Google Analytics GA4, WordPress, Looker Studio, HubSpot, Gravity Forms and MailChimp.
• Ability to learn and navigate multiple software platforms and contribute to problem solving.
• Strong time management and communication skills in-person and digitally.

Responsibilities

• Complete Vital-created training on production tasks (reporting, link building, monthly maintenance, page building).
• Collaborate with account managers, strategists, and production team to execute client projects and digital strategies.
• Learn to navigate marketing and creative software systems.
• Participate in problem-solving, troubleshooting and task execution independently and with the team.
• Support the production team’s objectives and contribute to project milestones.

Skills

Google Analytics GA4

WordPress

Looker Studio

HubSpot

Gravity Forms

MailChimp

LLMs (ChatGPT/Claude)

Microsoft Office

Google Sheets

Google Docs

Zapier

SEMrush

Moz

HeyOrca

CallRail

Tools

Google Analytics GA4

WordPress

Looker Studio

HubSpot

Gravity Forms

MailChimp

Google Sheets

Google Docs

Microsoft Office

Zapier

SEMrush

Moz

HeyOrca

CallRail

Job description

Vital is looking for an organized and energetic associate who is eager to learn how to execute the various digital marketing and creative services initiatives that fuel our client strategies.

Our Associates work directly with coordinators, account managers, and strategists to complete projects that will help our clients meet their goals.

Just some of the great work we do includes:

• Distributing blog posts
• Learning and using Automated Marketing Systems (HubSpot, Pardot, Marketo, Etc.)
• Building email marketing and lead nurture campaigns
• Reporting on client website performance
• Increasing the number of external links to a client’s website
• Website page and post content population
• Page building using the WordPress block editor
• Website QA
• Monthly website maintenance testing

Think of the DM Associate role as an entry-level, one year internship and introduction to digital marketing and agency life. These highly competitive roles tend to be a great path to DM Coordinator, DM Specialist and Project Management roles. Assuming associates meet their milestones, we make every effort to find a role for them upon completion of this approximately one year program.

Work Requirement:

In-Person, 4:1 / 5:0 – The associate position is an in-person position. Candidates should be local to the NH, ME, MA seacoast area and are expected to commute to our Portsmouth office full-time for their first year.

Responsibilities:

Complete Vital-created training around some of our core production tasks so you can properly and successfully execute them (reporting, link building, monthly maintenance, and page building just to name a few).

Work with account managers, strategists, and your fellow production team members to execute and report on client projects and digital strategies to help them meet their goals.

Technical Skills & Experience:

Have the ability to rapidly learn the ins and outs of our marketing and creative services software systems, including, but not limited to:

• Google Analytics (GA4)
• WordPress
• Looker Studio
• HubSpot
• Gravity Forms
• MailChimp

… and many more on a daily basis. You will be responsible for learning how to navigate through each one.

Learn how to be an active participant in problem-solving, troubleshooting and task execution both independently and alongside your fellow production team members, strategists and account managers.

Personal Skills & Abilities:

Applicants should be prepared to commit to one year in this role to learn the ins and outs of the production team and it’s purpose at Vital.

Our strongest associates have excellent time management and communication skills in-person and digitally.

Attention to detail is a requirement.

Humble, down-to‑earth attitude, looking to growand contribute to Vital’s process, projects, and strategies.

Accountability, take ownership of a task and carry it through to the finish line.

Flexible, smoothly respond to changing deadlines and priorities.

Process-focused, with the ability to execute multiple complex projects at once.

Reliable team player who is prepared to collaborate and work closely with a vibrant and creative team.

Regular reviews and performance milestones designed to assess performance and keep on track.

An Ideal Candidate Will:

Have an understanding of basic digital marketing and website-building related terms and strategies like:

• Search engine optimization (SEO)
• Answer Engine & Generative Engine Optimization (AEO & GEO)
• Link building
• Social media marketing
• Conversion rate optimization (CRO)
• Key Performance Indicators (KPI)

Be proficient in using LLM’s – ChatGPT, Claude,

Be proficient in Microsoft Office (Word, Excel, PowerPoint) Google Sheets, Google Docs and Looker Studio.

Have some comfort with WordPress.

Have some knowledge of Google Analytics (GA4) and how it can track and measure performance at a basic level. The ability to find trends and patterns within data is a huge plus.

Have some knowledge of marketing automation tools such as HubSpot, Pardot, Marketo, Campaign Monitor, and what they do/how they work.

Have some knowledge of other inbound marketing tools like Moz, HotJar, SEMRush, HeyOrca, Zapier, CallRail, MailChimp, OptinMonster.

Have some experience with quality testing websites and effectively documenting issues.