Digital Marketing Strategist

Vital Design; Portsmouth (NH); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Simple IRA

Hybrid/Remote work options

Job summary

Vital Design is seeking a Digital Marketing Strategist to help structure workflows and coordinate with clients, keeping our team lean and effective. You will plan calendars, analyze data, and develop high-impact strategies that move KPIs in ecommerce and lead generation.

Work with designers, developers, copywriters and media specialists to deliver projects on time and within budget, while staying ahead of inbound marketing trends.

Qualifications

• 2+ years of experience strategizing, executing, measuring, and reporting on digital marketing campaigns.
• Strong calendar and project management capabilities.
• Excellent client management and attention to detail.
• Proficient with Google Docs/Sheets/Slides and WordPress.

Responsibilities

• Plan digital marketing calendars for clients across SEO, CRO, email marketing, paid ads, content, social media, and automation.
• Analyze client analytics, prepare reports, and propose data-driven strategies.
• Develop strategies aimed at ecommerce sales, lead generation, site traffic, and revenue KPIs.
• Attend weekly status calls and monthly planning meetings.
• Collaborate with design, development, copy, and media teams to deliver on time and budget.
• Stay updated on inbound marketing industry trends to benefit clients.

Skills

Calendar project planning

Digital marketing strategy

Analytics reporting

Project management

Client management

Team collaboration

WordPress

Google Analytics

HubSpot

Pardot

Marketo

SEMrush

AHrefs

Sprout Social

MailChimp

Tools

WordPress

Google Docs/Sheets/Slides

Microsoft Office

Google Analytics

SEMrush

AHrefs

Job description

Join our awesome team of digital marketing experts as our newest Digital Marketing Strategist! You will help structure workflow and coordinate with clients to ensure that Vital continues to be a lean, mean marketing machine.

Responsibilities

• Plan out digital marketing calendars for Vital’s clients — Calendars typically include projects in the following areas: search engine optimization (SEO), conversion rate optimization (CRO), email marketing, paid advertising, content marketing, social media marketing, marketing automation.
• Analyze each clients’ marketing analytics, create reports and recommend future strategies and tactics based on data.
• Be ultimately responsible for developing digital marketing strategies that hit our clients’ KPIs, generally around ecommerce sales, lead generation, site traffic, and revenue.
• Attend weekly client status update calls and monthly client planning meetings. During these client meetings, the strategist will highlight progress towards goals, areas of improvement and recommendations for future programs.
• Work closely with the account management team to overdeliver on client accounts and build strong, lasting relationships
• Stay informed about inbound marketing industry developments and be able to utilize these developments to your clients’ benefit.
• Work with our awesome designers, developers, copywriters, photographers and other media-production specialists to get projects done on time and on budget.

Required Skills

• Have demonstrable experience in the calendar project areas listed above
• Have 2+ years of experience strategizing, executing, measuring, and reporting on successful digital marketing strategies
• Be process-focused, with the ability to participate in multiple complex projects at once.
• Be a team player who is prepared to work closely with a creative team.
• Have excellent client management skills and exceptional attention to detail.
• Have experience in Google Docs, Sheets, and Slides (and Microsoft Word, Excel, and Powerpoint). We’d love it if you were comfortable with WordPress, too.
• Have experience using Google Analytics to track and measure performance.
• Have experience using marketing automation tools such as HubSpot, Pardot, Marketo, Act-On, Eloqua or Infusionsoft.
• Have experience using other digital marketing tools such as SEMRush, AHrefs, Moz, Sprout Social, Buffer, MailChimp, Constant Contact, Hotjar and so on.

Preferred Skills

• Be HubSpot certified.
• Be Google Analytics certified
• Be Google Ads certified

Pay range and compensation package

Simple IRA

Flexible Work from Home Schedule:

Fluid workday hours (we just ask that you find time for 8 hours of work).

Freedom to choose a hybrid WFH and/or in-office schedule.

Equal Opportunity Statement

Include a statement on commitment to diversity and inclusivity.