Digital Marketing Associate

LED Lighting Supply; Nashua (NH); On-site; USD 55,000 - 80,000; Full time

Job summary

LED Lighting Supply in Nashua, NH is expanding its marketing team with a Digital Marketing Associate. You will work on user journeys, ICPs, and data-driven decisions to optimize marketing campaigns.

Responsibilities include SEO execution, keyword research, on-page/off-page updates, email marketing planning and analysis, and PPC support across platforms to maximize ROI.

Qualifications

• 2+ years of professional experience in developing and executing successful digital marketing strategies.
• Strong analytical skills and proficiency in data-driven decision-making.
• Excellent communication and collaboration skills.

Responsibilities

• Assist in the execution of our comprehensive SEO strategy.
• Conduct keyword research and analysis to identify opportunities for optimization.
• Collaborate with content and development teams to implement on-page and off-page updates.
• Oversee the planning, execution, and analysis of email marketing campaigns.
• Develop segmented email lists and personalized content to increase engagement and conversions.
• Monitor email performance metrics and iterate on strategies for continuous improvement.
• Collaborate with the experimentation team to design and develop pages and user journeys.
• Analyze user behavior data to help generate data-driven conversion ideas.
• Regularly monitor and report on the performance of marketing initiatives.
• Utilize analytics tools to provide insights and recommendations for ongoing improvements.
• Prepare regular reports for key stakeholders, highlighting key performance indicators.
• Support the PPC team's optimizations and research to support campaigns across various platforms (Google Ads, Facebook, LinkedIn, etc.).
• Analyze campaign performance metrics for insights to maximize ROI.

Skills

Digital marketing strategy

Analytics

Communication

Collaboration

Job description

We are expanding our marketing team with a new Digital Marketing Associate in Nashua, NH. If you are interested in the user journey, customer behavior, ICPs, and using data to make decisions, this may be a great role for you!

Work focus areas will expand over time to include:

• Assist in the execution of our comprehensive SEO strategy.
• Conduct keyword research and analysis to identify opportunities for optimization.
• Collaborate with content and development teams to implement on-page and off-page updates.

Email Marketing:

• Oversee the planning, execution, and analysis of email marketing campaigns.
• Develop segmented email lists and personalized content to increase engagement and conversions.
• Monitor email performance metrics and iterate on strategies for continuous improvement.

Conversion Optimization:

• Collaborate with the experimentation team to design and develop pages and user journeys.
• Analyze user behavior data to help generate data-driven conversion ideas

Analytics and Reporting:

• Regularly monitor and report on the performance of marketing initiatives.
• Utilize analytics tools to provide insights and recommendations for ongoing improvements.
• Prepare regular reports for key stakeholders, highlighting key performance indicators.
• Support the PPC team's optimizations and research to support campaigns across various platforms (Google Ads, Facebook, LinkedIn, etc.).
• Analyze campaign performance metrics for insights to maximize ROI.

Qualifications:

• 2+ years of professional experience in developing and executing successful digital marketing strategies.
• Strong analytical skills and proficiency in data-driven decision-making.
• Excellent communication and collaboration skills.

About Us:

LED Lighting Supply is a trusted and reliable partner to contractors and facilities managers for lighting and light poles. We focus on commercial, industrial, and sports lighting projects by providing expert advice and quality products.