Digital Marketing Associate

Valuetainment; Fort Lauderdale (FL); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Performance-based bonus

Comprehensive benefits

Job summary

Valuetainment in Fort Lauderdale is seeking a Digital Marketing Associate to turn data into direction by implementing programs across websites, content, paid and organic channels. You will help increase product demand, attract traffic, and promote an engaging online presence.

You will lead campaigns, collaborate with designers and agencies, analyze performance with GTM and GA4, and report insights to leadership.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 5+ years’ experience in digital marketing.
• Experience with GTM, GA4, and attribution.
• Experience with Shopify.
• Experience with Klaviyo and HubSpot.
• Experience with media buying on Meta, Google, TikTok and LinkedIn.
• Knowledge of web development processes and collaborating with technical teams.
• Strong UX/UI awareness for websites and apps.
• Proven track record of high-ROAS campaigns.

Responsibilities

• Implement an integrated digital marketing strategy across websites, content, organic and paid channels.
• Create, distribute, and optimize content across blogs, videos and social platforms.
• Execute campaigns and analyze performance to maximize ROI/ROAS/CAC/CPL.
• Lead a marketing team and coordinate with designers, copywriters and external agencies.
• Provide regular reports on campaign performance and insights to leadership.
• Stay ahead of trends and adopt new tools to enhance marketing efforts.

Skills

Strategic thinking

Analytics

Content marketing

Team leadership

Campaign management

Communication

Education

Bachelor's degree in Marketing or related field

Tools

GTM

GA4

Hyros

Shopify

Klaviyo

HubSpot

Job description

You turn clicks into connections and data into direction. You see patterns in the noise and know how to turn attention into action. You live where creativity meets analytics, and you love driving results that make the numbers speak for themselves. Hello Digital Marketing Associate! Start here.

The Digital Marketing Associate supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to company websites, and promotes an online presence. He/She uses performance paid marketing and organic channels to increase traffic and revenue. The Digital Marketing Associate develops, curates, and deploys compelling content to attract, engage, and retain visitors and promote sales. He/She collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance.

Job Responsibilities

• Implement an integrated digital marketing strategy that combines websites, content marketing, organic and paid social media, SEO/LLMO, email marketing, mobile apps marketing and social commerce efforts.
• Support the creation, distribution, and management of engaging, high-quality content across multiple platforms, including blogs, videos, and social media; ensure content is optimized for performance and user engagement.
• Execute digital marketing campaigns across various channels, measuring and analyzing their effectiveness to maximize ROI/ROAS/CAC/CPL. Adjust strategies in real-time based on analytics and industry trends.
• Influence a team of marketing professionals, including designers, content creators, copywriters and external digital agencies. Foster a collaborative environment, provide ongoing feedback, and encourage professional development.
• Utilize analytics tools to track campaign performance, website traffic, and engagement metrics. Provide regular reports to leadership detailing successes, insights, and opportunities for improvement.
• Stay abreast of the latest trends and technologies in digital marketing. Implement innovative practices and tools that can enhance the effectiveness of our digital marketing efforts.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field; a Master’s degree is a plus
• 5+ years’ experience in digital marketing
• Strong understanding of digital marketing channels and content marketing strategies
• Proficient in tracking and tagging tools such as GTM, GA4, and attribution; Knowledge of tools like Hyros is preferred
• Experience with Shopify; Shopify Plus preferred
• Experience with Klaviyo and HubSpot
• Experience with media buying on Meta, Google, TikTok and LinkedIn
• Knowledgeable in the process of web development; must be qualified to work with the technical department to lead projects from beginning to end
• Must be familiar with best UX and UI practices for websites and mobile applications
• Must have a proven track record of developing and executing successful digital multi touch-point marketing campaigns
• Must have excellent analytical skills with experience in SEO/LLMO, PPC, email marketing, and social media; must have exceptional experience increasing ROAS for products and services campaigns
• Strong leadership skills with experience building, managing, and motivating a team
• Exceptional communication and organizational skills

Compensation: Salary + Performance-Based Bonus, Comprehensive Benefits Package. Final compensation will be determined based on experience and skills and may vary from the range listed above.

https://www.youtube.com/c/valuetainment

Valuetainment is proud to be an Equal Opportunity Employer. Our hiring practices provide equal opportunity for employment without regard to race, religion, color, sex, gender, national origin, age, United States military veteran’s status, ancestry, sexual orientation, marital status, family structure, medical condition including genetic characteristics or information, veteran status, or mental or physical disability so long as the essential functions of the job can be performed with or without reasonable accommodation, or any other protected category under federal, state, or local law.