Digital Marketing and Content Specialist

Pop-Up Talent; Saint Paul (MN); Remote; USD 80,000 - 95,000; Full time

Job summary

A leading company in the machinery manufacturing sector seeks a Digital Marketing and Content Specialist to enhance brand presence and audience engagement. This remote role requires a seasoned professional with strong writing and digital marketing skills to execute campaigns and optimize performance across various platforms.

Benefits

Paid vacation/sick leave

Health/dental/vision insurance

Retirement plan

Life/accident insurance

Qualifications

• At least 6+ years of high-impact experience in content and digital marketing.
• Excellent writing, editing, and proofreading skills across formats and platforms.

Responsibilities

• Write brand-aligned content for websites, blogs, and sales materials.
• Execute email marketing campaigns using HubSpot or similar platforms.
• Manage organic social media content across multiple platforms.

Skills

Writing

Digital Marketing

SEO

Email Marketing

Content Creation

Analytical Skills

Education

Bachelor’s degree in marketing

Tools

HubSpot

GA4

CMS platforms

Social publishing tools

Job description

Digital Marketing and Content Specialist

Digital Marketing and Content Specialist

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This range is provided by Pop-Up Talent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$80,000.00/yr - $95,000.00/yr

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Recruitment Consultant | Client Management | End-to-end Recruitment (Sourcing- Offboarding) | IT, Functional & Volume Hiring| Process Improvement |…

Digital Marketing and Content Specialist

Minneapolis / St. Paul, MN area (Remote)

• Reports to: Director of Marketing

Help Us Tell the Story of a Company That’s Redefining Commercial Mowing.

• We’re looking for an experienced Digital Marketing & Content Specialist to help expand our brand presence, grow our audience, and communicate the transformative impact of our technology
• We design and manufacture remote-operated and autonomous robotic mowers that are revolutionizing the way work gets done on tough terrain. If you’re a sharp writer with digital chops and a passion for marketing that drives real business outcomes—we want to meet you
• This is a hands-on role for someone who can move comfortably between writing content, executing campaigns, optimizing performance, and collaborating with both internal and external partners. You’ll join a high-performing team that values initiative, clarity, creative thinking, and continuous improvement

ABOUT THE ROLE:

• This is a remote role with a strong digital and content focus. You will write and shape messaging across platforms, support SEO and email efforts, manage organic social content, and collaborate with our digital agency to execute performance marketing campaigns
• You don’t need to set the strategy—but you do need to understand it, align to it, and push it forward with smart, effective execution

WHAT YOU’LL DO:

• Write brand-aligned content for websites, blogs, case studies, emails, video scripts, internal communications, and sales materials
• Generate proactive content ideas based on business goals and audience insights
• Execute email marketing campaigns using HubSpot or similar platforms
• Write and optimize SEO-driven content with support from keyword research and analytics
• Maintain and update website content to reflect accurate, engaging messaging
• Manage organic social media content across LinkedIn, Facebook, Instagram, YouTube, and X
• Analyze performance across channels and provide clear, actionable reporting
• Partner with our digital marketing agency to support paid campaign content and execution
• Demonstrate servant leadership and a team-first mindset while raising the bar for quality and results

QUALIFICATIONS

This is not a beginner role. We’re looking for a seasoned professional with proven expertise in both writing and digital marketing. You’ve done this before—and you’ve seen real, measurable results from your work.

• At least 6+ years of high-impact experience in content and digital marketing
• Excellent writing, editing, and proofreading skills across formats and platforms
• Proven understanding of digital marketing principles (email, SEO, paid/organic social)
• Experience using HubSpot, GA4, CMS platforms, and social publishing tools
• Strong organizational and communication skills
• Self-starter mindset with initiative, follow-through, and accountability
• Bachelor’s degree in marketing, communications, or a related field preferred
• Ability to thrive in a fast-moving, remote environment while delivering high-quality work

YOU’LL BE SUCCESSFUL IF YOU:

• Understand how to communicate value and innovation clearly and credibly
• Can tailor content to different buyers and decision-makers
• Are skilled at managing multiple priorities and staying organized under pressure
• Enjoy writing everything from headlines to video scripts to landing pages
• Know how to interpret data and adjust based on performance
• Take full ownership of your work and care deeply about doing things well

WHY THIS ROLE MATTERS:

• We’re not just selling machines—we’re solving labor challenges, improving safety, and transforming the way work gets done. You’ll help tell that story to the market and build awareness of our category-defining products
• You’ll work with a team that values high standards, shared wins, and bold ideas—while always putting the customer first
• Compensation commensurate with experience. Benefits include paid vacation/sick leave, health/dental/vision, retirement plan, life/accident insurance, and more
• Hiring is subject to a pre-employment background check and drug screening

We are an equal opportunity employer, and we are an organization that values diversity. We welcome applications from all qualified candidates, including minorities and persons with disabilities.

req25-00339

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Machinery Manufacturing

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