Senior Content and Brand Strategy Manager

Guidant Financial; Dallas (TX); Remote; USD 80,000 - 95,000; Full time

Job summary

A leading company is seeking a Senior Content and Brand Strategy Manager to drive innovative content strategies and enhance brand visibility. This fully remote role focuses on creating engaging materials across various channels, using AI to optimize content impact and storytelling. Candidates should have a strong background in content creation, branding, and analytics, with a commitment to fostering an inclusive workplace.

Benefits

Comprehensive health coverage

Competitive salary

Paid parental leave

401k match

PTO and holidays

Flexible work arrangements

Qualifications

• At least 5 years of experience in content placement, video editing, and branding.
• Exceptional writing skills showcased through work samples.

Responsibilities

• Lead AI-driven content strategy across all channels.
• Create engaging social media posts and visuals.
• Develop and manage content from concept to publication.

Skills

Strategic Vision

Adaptability

Creative Leadership

Collaboration and Communication

Analytical Mindset

Tools

WordPress

Adobe Creative Cloud

Job description

Senior Content and Brand Strategy Manager

2 weeks ago Be among the first 25 applicants

This is a fully and permanently remote work from home opportunity with a growing and stable company available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO.

The wage for this position is between $80,000 - $95,000 annually.

Guidant Financial posts multiple job locations as a fully remote company operating out of 15 states. We kindly ask applicants to apply for one position to ensure a smooth process and avoid receiving multiple notifications.

Are you excited by the thought of helping entrepreneurs across the country realize their dreams of building their own company? We have a bold vision of increasing the number of people who succeed in small business. To date, our team has put $5B of funding to use, helping launch over 30,000 businesses and creating nearly 125,000 jobs to the economy. We're doing this by delivering innovative funding solutions and building the latest technology to help entrepreneurs across the country start and grow their small businesses. Our purpose goes beyond supporting entrepreneurs - we want our employees to feel as empowered as our entrepreneurs to make an impact on our clients and their careers.

Our Values

• Adaptability: Change isn't scary. You embrace opportunities to adapt and bring others along.
• Connection: Connection is important. You lift others up because when they grow you grow.
• Excellence: You thrive outside of your comfort zone. You jump at the chance to make things better and have insatiable curiosity.

The Role

Guidant Financial is excited to announce an opportunity for a remote Senior Content and Brand Strategy Manager! This role combines a cutting-edge AI-driven approach with a strong focus on brand to create impactful content. You'll craft high-quality materials, lead brand growth efforts, and enhance thought leadership according to our strategic marketing plan. If you're a creative storyteller and tech-savvy marketing innovator, you'll thrive here as you share our brand across channels—blogs, videos, infographics, podcasts, and more. Using AI, you'll help our content stand out and ensure Guidant's voice resonates everywhere. You'll also stay current with new technologies to refine strategies based on insights from brand studies, rebranding, and thought leadership campaigns.

What You'll Be Doing

• Lead our AI-driven content strategy across all channels, aligning with brand vision and thought leadership
• Adapt content formats (written, video, infographics, podcasts) to different audiences to maximize engagement
• Create engaging social media posts, visuals, and ads that follow brand guidelines; experience with tools like Adobe Creative Cloud is preferred
• Develop an editorial calendar and manage content from concept to publication
• Ensure all content tells a coherent story reflecting our brand's evolution
• Manage external creative partners, assign tasks, evaluate deliverables, and incorporate AI tools when relevant
• Integrate insights from brand research into content to position Guidant as an industry leader
• Streamline content processes to maintain high quality and successful brand launches
• Promote innovative social media storytelling across platforms
• Plan and execute content strategies for product launches and milestones
• Publish articles adhering to brand and SEO standards
• Collaborate with designers and social media managers to ensure visual content supports brand messaging
• Develop and oversee video content that communicates key brand messages
• Track performance metrics to refine strategies and improve lead generation
• Use analytics and brand insights to optimize content impact

Additional Duties

• Stay updated on AI, social media, fintech, and creative tools to enhance content
• Support various brand, partner, or corporate initiatives as the marketing plan evolves
• Perform other responsibilities as needed

Requirements

Traits

• Strategic Vision: Develop and own an AI-driven content strategy aligned with our brand and thought leadership
• Adaptability: Modify content formats for different channels to optimize engagement
• Creative Leadership: Ensure all content maintains a cohesive narrative and oversee external creative resources
• Collaboration and Communication: Work effectively with designers and social media managers, managing the content pipeline from idea to publication
• Analytical Mindset: Use data insights from analytics and brand studies to refine strategies, monitor performance, and generate leads

Skills And Competencies

• At least 5 years of experience in content placement, video editing, and branding
• Showcase exceptional writing skills through work samples
• Familiarity with CMS like WordPress, SEO, and website structure
• Experience with WordPress for posting articles is preferred
• Background in video scripting and editing is beneficial
• Strong understanding of branding and social media dynamics
• Ability to work independently and take initiative
• Committed to fostering an inclusive workplace where employees feel valued and empowered

Work From Home Requirements

• Dedicated home office workspace
• High-speed internet connection

Benefits

• Collaborate with a smart, creative, motivated team
• Opportunities for growth, training, and career advancement
• Comprehensive health coverage, competitive salary, paid parental leave, 401k match, PTO, and holidays
• Flexible work arrangements with company-provided equipment
• Participate in Guidant's inclusive culture and company events