Nashville In-Office Digital Marketing Analyst (Data-Driven)

Matthews Landscaping, Inc.; Nashville (TN); Hybrid; USD 60,000 - 100,000; Full time

Job summary

Matthews Landscaping, Inc. is seeking a Digital Marketing Analyst in Nashville to track, analyze, and report on digital campaigns across email, paid media, SEO, and social channels.

You will partner with the marketing team to translate insights into actionable recommendations and optimize strategy. You will develop performance dashboards, monitor KPIs, and support segmentation, A/B testing, and campaign execution in a fast-paced environment while communicating insights to both technical and

Qualifications

• 5+ years of experience in digital marketing or marketing analytics.
• Proficiency in HubSpot or a comparable marketing automation platform.
• Experience with web analytics tools, preferably Google Analytics GA4.

Responsibilities

• Monitor and analyze performance of email marketing campaigns, paid digital media, SEO, and social media channels
• Build and maintain dashboards and reporting tools to track key marketing KPIs and campaign metrics
• Conduct A/B test analysis and provide data-driven recommendations to optimize campaign performance
• Support list segmentation, audience targeting, and contact database hygiene within HubSpot
• Assist with the development and execution of digital marketing campaigns, including email scheduling and QA
• Analyze website traffic and user behavior using Google Analytics and other web analytics platforms
• Prepare regular and ad hoc performance reports for internal stakeholders and marketing leadership
• Identify trends, anomalies, and opportunities within marketing data to inform strategic decisions
• Support workflow automation and troubleshoot synchronization issues within marketing platforms

Skills

Digital marketing

Marketing analytics

Data visualization

Communication

Tools

HubSpot

Google Analytics GA4

Google Ads

Meta Ads

Excel / Google Sheets

Job description

Matthews Landscaping, Inc. is seeking a Digital Marketing Analyst in Nashville to track, analyze, and report on digital campaigns across email, paid media, SEO, and social channels.

You will partner with the marketing team to translate insights into actionable recommendations and optimize strategy. You will develop performance dashboards, monitor KPIs, and support segmentation, A/B testing, and campaign execution in a fast-paced environment while communicating insights to both technical and