Digital Marketing & Analytics Lead — Multi-Store Auto

American Road Group; Orlando (FL); In loco; USD 85.000 - 120.000; Tempo pieno

Descrizione del lavoro

American Road Group is seeking a Digital Marketing & Analytics Manager to base out of the Orlando Harley-Davidson corporate office. The role focuses on measuring and improving digital marketing performance across 13 dealerships, collaborating with the CMO, leadership teams, and outside providers to enhance reporting and lead generation.

You will monitor campaigns across channels, develop dashboards, and establish KPIs while ensuring accurate data and actionable recommendations for executive

Competenze

• 5-7 years experience in digital marketing, marketing analytics, or performance marketing.
• Working knowledge of GA4, Performance Max, Google My Business, Google Tag Manager, Meta Business Suite, SEO.
• Strong Excel skills
• Ability to analyze results, identify issues, and explain findings clearly.
• Multi-location retail, automotive, or powersports experience preferred.
• Experience with CRM systems, lead attribution, and dealership reporting preferred.

Mansioni

• Monitor digital marketing results across all dealerships including paid search, paid social, organic search, and website performance.
• Review campaign spending, targeting, lead volume, CPL and conversion performance.
• Identify opportunities to improve advertising efficiency and recommend changes to campaigns and budgets.
• Develop and maintain consistent performance dashboards and monthly reporting for all dealerships.
• Establish and track KPIs including leads, conversion rates, advertising costs, and ROI.
• Review data for accuracy and identify gaps in tracking or attribution.

Conoscenze

Digital marketing

Marketing analytics

Data-driven decision making

Excel

Strumenti

GA4

Google Tag Manager

Google My Business

Performance Max

SEO

Meta Business Suite

Descrizione del lavoro

American Road Group is seeking a Digital Marketing & Analytics Manager to base out of the Orlando Harley-Davidson corporate office. The role focuses on measuring and improving digital marketing performance across 13 dealerships, collaborating with the CMO, leadership teams, and outside providers to enhance reporting and lead generation.

You will monitor campaigns across channels, develop dashboards, and establish KPIs while ensuring accurate data and actionable recommendations for executive