Dealer Marketing Campaign Lead

Harley-Davidson Motor Company; Milwaukee (WI); On-site; USD 104,000 - 156,000; Full time

Benefits offered by this job

Annual bonus

Health insurance

401k plan

Onsite gym

Employee discounts

Job summary

Harley-Davidson Motor Company is seeking a Dealer Marketing Campaign Lead to partner with the North American Marketing team. You will drive lead generation and digital marketing performance across the Harley-Davidson Dealer network, leading full funnel campaigns from strategy to optimization with a focus on conversion and ROI.

Collaborate with the Dealer Digital Marketing Manager to grow the Dealer Digital Program, emphasizing media, analytics, and dealer education to achieve measurable results.

Qualifications

• 8 years of related experience in digital marketing and retail environments.
• Strong digital advertising knowledge with ROI focus.
• Proven track record of coordinating programs for diverse audiences.

Responsibilities

• Lead strategy and execution of the Dealer Advertising Program, including enrollment, lead generation, campaign development, and ROI tracking.
• Develop full-funnel dealer media strategies across channels (search, social, display, video, CRM).
• Create and implement dealer advertising resources with internal and dealer teams to ensure campaign continuity.
• Drive media optimization using performance data to influence cross-functional teams.
• Evaluate new media channels and ad tech based on dealer needs and industry performance.
• Serve as SME on the Dealer Digital Program and a point of contact for field teams and dealers.
• Support growth strategy for Dealer Digital Program.

Skills

Digital advertising

Retail marketing

Cross-functional collaboration

Communication skills

Education

Bachelor's degree preferred

High School Diploma required

Tools

CRM

Media planning tools

Job description

Auto req ID: 56989 Title:Dealer Marketing Campaign Lead Job Function:Marketing Location:JUNEAU Workplace Category: Onsite Company:Harley-Davidson Motor Company Full or Part-Time:Full Time Shift:SHIFT1

In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution that would make Harley-Davidson the most recognizable motorcycle brand in the world. Today, we continue to define motorcycle culture, evoking soul-stirring emotion reflected in every product and experience we deliver - like we have for well over a century and will for generations to come. Are you ready to ride with us?

Harley-Davidson Motor Company, founded in a humble Milwaukee backyard shed in 1903, still calls the city home. Today, its Corporate Campus includes a 4.8-acre public park-a welcoming greenspace open to all. Join our team as a Dealer Marketing Campaign Lead.

Job Summary

The Dealer Marketing Campaign Lead partners with the North American Marketing team to drive lead generation and digital marketing performance across the Harley-Davidson Dealer network. This role plays a critical part in leading full funnel dealer marketing campaigns from strategy and execution to optimizations with strong focus on conversion, performance insights and ROI.

Working closely with the Dealer Digital Marketing Manager, the Dealer Marketing Campaign Lead will drive ongoing growth of the Dealer Digital Program with a priority focus on Media. Success in this role requires strong knowledge in media, retail marketing expertise, analytical thinking and strong collaboration skills to help dealers achieve meaningful, measurable results.

Job Responsibilities

• Lead the strategy and execution of the Dealer's Advertising Program through dealer enrollment, lead generation, campaign development, innovative advertising resources and overall program measurement and ROI tracking.
• Develop full-funnel dealer media strategies across channels (search, social, display, video, CRM, etc.)
• Conceptualize and implement a diverse range of dealer advertising resources, working closely with dealer's, internal marketing and digital teams to ensure campaign continuity and execution throughout the customer journey.
• Drive media optimization strategies leveraging performance data to influence cross-functional teams.
• Evaluate and introduce new/emerging media channels, platforms, and ad tech based on dealer need and industry performance
• Subject Matter Expert on the Dealer Digital Program and Retail Marketing. This person will serve as a point of contact for the field team and dealers.
• Support Dealer Marketing Campaign Manager on the Dealer Digital Program growth strategy.
• Understand the current dealer network environment, needs and opportunities to increase dealer participation and media education
• Manage the media agency of record to ensure all dealer digital media projects are executed in a timely fashion, lead gen reporting is provided regularly, and resources are being used optimally.
• Work cross-departmentally to help establish & execute effective new model year and carry over marketing campaigns.

Education Requirements

High School Diploma or Equivalent Required

Education Specifications

Bachelor's Degree Preferred

Experience Requirements

• This position typically requires 8 (eight) years of related experience developing, coordinating, or managing retail consumer-facing digital marketing. This experience will provide incumbents with:
• Strong digital advertising knowledge and experience in retail sales environments, preferably in the motorsports industry.
• Proven track record of researching, developing, and implementing historical and/or topic-specific, formal, and informal programming in multiple formats for a variety of audiences.
• Prior project and budget management experience.
• Excellent organizational and computer skills. Proven ability to manage multiple projects in a fast-paced environment.
• Ability to develop constructive and cooperative working relationships with others and relate well to individuals with a variety of backgrounds.
• Strong interpersonal, verbal and written communication skills.
• Effective negotiation skills and proven collaboration with a diverse range of stakeholders (internal and external).
• Ability to use sound judgement and discretion in dealing with sensitive and/or confidential information matters.

The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here.

Applicants must be currently authorized to work in the United States.

Direct Reports: No Travel Required: 0 - 10% Pay Range:$104,100 - $155,900 Visa Sponsorship: This position is not eligible for visa sponsorship or visa transfer Relocation: This position is eligible for domestic relocation assistance (within posted country)