Data-Driven Digital Marketing Analyst (Hybrid)

Placements24; Waukee (IA); Hybride; USD 22 000 - 33 000; Plein temps

Avantages offerts par ce poste

Hybrid work arrangement

Health benefits

Professional development

Résumé du poste

Placements24 in Paarl is seeking a data-driven Digital Marketing Analyst to measure, analyze, and report on performance across paid search, social, email, and display campaigns.

You will turn raw data into actionable insights to optimize spend and ROI, with 3+ years in digital marketing analytics and proficiency in web analytics and data-visualization tools, presenting complex data clearly within a hybrid work model.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or related quantitative field.
• Minimum of 3 years of experience in digital marketing analytics or a related data analysis role.
• Proficiency with web analytics platforms such as Google Analytics, Adobe Analytics, or similar.
• Experience with data visualization tools like Tableau, Power BI, or Google Data Studio.
• Strong understanding of digital marketing channels, metrics, and attribution models.

Responsabilités

• Track, measure, and analyze the performance of digital marketing campaigns across paid search, social media, email, and display advertising.
• Develop and maintain dashboards and reports to communicate KPIs and insights to stakeholders.
• Conduct deep-dive analysis into campaign data to identify trends, opportunities, and areas for improvement.
• Collaborate with marketing teams to define campaign goals, implement tracking mechanisms, and ensure data accuracy.
• Provide data-driven recommendations for optimizing marketing strategies, media spend, and customer targeting.
• Stay current with the latest analytics tools, methodologies, and digital marketing trends.

Connaissances

Analytical thinking

Problem solving

Communication skills

Data-driven decision making

Formation

Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or related quantitative field

Outils

Google Analytics

Adobe Analytics

Tableau

Power BI

Google Data Studio

Description du poste

Placements24 in Paarl is seeking a data-driven Digital Marketing Analyst to measure, analyze, and report on performance across paid search, social, email, and display campaigns.

You will turn raw data into actionable insights to optimize spend and ROI, with 3+ years in digital marketing analytics and proficiency in web analytics and data-visualization tools, presenting complex data clearly within a hybrid work model.