SEO Specialist

360training; United States; Remote; USD 50,000 - 75,000; Full time

Benefits offered by this job

401k plan with company match

Short-Term Disability

Long-Term Disability

Life Insurance

Healthcare - Medical, Dental, Vision,

Health Savings Account (HSA)

Flexible spending & Health Savings

Annual bonus

Flexible time off and holidays

Job summary

360training is seeking an experienced SEO Specialist to join our remote Search Marketing Team. You will conduct keyword research, create content briefs, review drafts, and optimize pages for search engines and AI-driven search.

You will collaborate with content, design, and development teams to improve organic visibility and performance. The ideal candidate brings 2+ years in SEO or content strategy, proficiency with Ahrefs/Semrush/Screaming Frog/GA4 and Search Console, and hands-on experience

Qualifications

• 2+ years? SEO experience or content strategy
• Proficiency with Ahrefs, Semrush, Screaming Frog, GA4 and Search Console
• Experience with AI tools for research, drafting and analysis
• Familiarity with GEO and SEO best practices

Responsibilities

• Perform keyword research across network of brand websites and prioritize opportunities
• Create detailed content briefs and review drafts for SEO alignment
• Optimize content for AI search visibility and GEO coverage
• Run on-page and technical SEO audits with Screaming Frog and Ahrefs/Semrush
• Collaborate with content writers and product marketing to implement recommendations
• Manage SEO content calendar and multiple projects to meet deadlines
• Report KPIs using Google Analytics and Google Search Console
• Use AI tools to accelerate research and QA while maintaining quality
• Stay ahead of AI search developments and industry trends

Skills

SEO strategy

Keyword research

Content optimization

AI-assisted research

Communication & teamwork

Project management

Analytics proficiency

Tools

Ahrefs

Semrush

Screaming Frog

Google Analytics GA4

Google Search Console

AI tools (ChatGPT/Claude)

Job description

360training

At 360training, we’re more than an online training provider—we’re on a mission to empower people and organizations to thrive. As a fast-growing leader in online and live training across multiple industries, we deliver regulatory-approved training and certifications that power careers and businesses.

Our culture is grounded in two values: Deliver Results and Do the Right Thing. We operate as a collaborative, performance-driven organization where data plays a critical role in shaping strategy and outcomes. If you’re excited to turn analytics into impact and influence meaningful decisions, 360training is the place for you.

No Visa Sponsorship for this role

This is a remote position, and we are looking to hire in the following states
AZ, FL, GA, NJ, PA, TN, TX, UT, ID, MI, MO and WI

SEO Specialist

360training is seeking an experienced SEO Specialist to join our growing Search Marketing Team. In this role, you will be responsible for keyword research and analysis, creating detailed content briefs, reviewing drafts from our content team, optimizing content for search engines and AI-driven search, and tracking performance across various metrics. You will be skilled in research, on-page SEO, and using AI tools to work faster and smarter. You will work cross-functionally with the content, design, and development teams.

The ideal candidate is detail-oriented, creative-minded and determined to ensure webpage content is accurate, succinct, SEO-friendly and written with our target audience in mind. You will report to the Manager of SEO within the Search Marketing Team. This position is full‑time and remote.

Key Responsibilities

• Perform keyword research across our network of brand websites to identify opportunities for new content and on-page improvements, and prioritize them to outrank competitors
• Create detailed content briefs for webpages and blog posts, and review drafts to ensure they meet SEO best practices and audience intent
• Optimize content for AI search visibility (GEO) so our brands are surfaced and cited in AI Overviews, ChatGPT, and similar answer engines
• Run on-page and technical SEO audits using Screaming Frog and Ahrefs/Semrush, and flag issues to the development team
• Collaborate closely with content writers and product marketing specialists to implement recommendations
• Manage the SEO content calendar and multiple concurrent projects to ensure requests are completed on time and in order of importance
• Report on KPIs for SEO content efforts using Google Analytics and Google Search Console, including traffic, CTR, SERP position, and keyword movement
• Use AI tools to accelerate research, brief creation, and content QA while maintaining quality and accuracy
• Stay ahead of the curve on industry trends, AI search developments, and SEO best practice.

Qualifications:

• 2+ years' experience in SEO, content strategy, or a similar role focused on optimizing content for search engines
• Competency with Ahrefs, Semrush, Screaming Frog, Google Analytics (GA4), and Google Search Console
• Proficiency with AI tools (ChatGPT, Claude, or similar) for research, drafting, and analysis
• Familiarity with generative engine optimization (GEO) and how AI search surfaces and cites content
• Expertise in keyword research, SEO copywriting, and optimizing webpage content
• Strong research skills and ability to think like the different audiences we write for
• Strong communication, organization, and time management skills; a team player who operates well in a dynamic environment
• Competitive salary and annual bonus
• Flexible time off and company recognized holidays
• 401k Pension Plan with company match contributions
• Short-Term and Long-Term Disability
• Life Insurance- Basic, Voluntary, and AD&D
• Healthcare- Medical, Dental, Vision, and MDLive
• Flexible spending & Health Savings Accounts (HSA)