Digital Marketing Analyst

TRT Solutions; United States; Remote; USD 55,000 - 90,000; Full time

Job summary

An innovative firm seeks a Digital Marketing Analyst to drive strategic growth through effective online marketing strategies. This role involves leading email campaigns, managing digital marketing projects, and producing insightful performance reports. The ideal candidate will possess strong communication skills to bridge technical and non-technical teams, ensuring alignment across departments. With a focus on conversion optimization and innovative methodologies, this position offers a unique opportunity to impact the company's digital presence significantly. Join a dynamic team where your analytical skills and creativity will thrive in a fast-paced environment.

Qualifications

• 2-3 years of experience in Digital Marketing and related fields.
• Bachelor’s degree in Communications, Marketing, or Business required.

Responsibilities

• Lead digital marketing initiatives and manage department budget.
• Produce KPI dashboards and deliver performance reports with insights.

Skills

Digital Marketing

Communication Skills

Analytical Skills

Stakeholder Management

Project Management

Education

Bachelor’s degree in Communications, Marketing, Business

Tools

Google Tag Manager

Google Adwords

Google Analytics

Adobe Analytics

Job description

Overview

The Digital Marketing Analyst (DgMA) will be working with other operational team leaders as well as other third-party partners to be the online focal point for strategic growth efforts and using the latest web and marketing systems to capitalize on current trends. From leading email campaigns and marketing automation to executing clear, concise brand messaging across all online platforms, the Digital Marketing Analyst at TRT is required to be the go-to person by all departments concerning the digital realm. Develop key relationships with clients, leadership, and key stakeholders and possess the communication skills and confidence to deliver technical information to non-technical audiences.

Key Deliverables:

• Maintain a department budget and lead others within a digital marketing team.
• Be the thought leader who makes an impact for the TRT and within the industry.
• Produce meaningful marketing KPI dashboards and deliver monthly cross-channel performance reports with actionable insights.
• Come up with conversion optimization strategies to improve efficiency in the digital marketing department and increase ROI.
• Implement tracking into various marketing initiatives using Google Tag Manager
• Benchmark performance across all online channels and advise on KPIs based on performance analysis.
• Report on key metrics, analyze and interpret trends, and provide actionable insights based on available analytics data.
• Analyze online user behavior, conversion data, customer journeys, funnel analysis, and multi-channel attribution.
• Spot opportunities to try innovative new methodologies and improve the analytical procedure.
• Work daily with analytical software including but not limited to Google Adwords, Google Analytics, Adobe Analytics

Professional Capabilities:

• Bachelor’s degree (Communications, marketing, business, or a related field)
• At least 2-3 years of experience in related Digital Marketing areas
• Experience in change management, stakeholder management, and influencing people without authority.
• Experience in managing B2B Digital Marketing projects and driving results.
• Strong oral and written communication, interpersonal, presentation, and organization skills.
• Ability to communicate with all levels of staff, management, and senior leadership.
• Proven ability to work in ambiguity.
• Highly motivated to take ownership and drive initiatives with minimal direction.
• Demonstrated ability to lead and motivate teams of 3 or more high-performing individuals.
• Capacity to think strategically and innovatively.