Data Analyst - Marketing (Remote)

Recruit Monitor; Houston (TX); Remote; USD 70,000 - 90,000; Full time

Job summary

A leading marketing analytics firm is seeking a Data Analyst to optimize digital marketing channels and drive growth strategies. Responsibilities include analyzing data to guide marketing decisions and collaborating with various teams. The ideal candidate has over a year of experience in analytics, with proficiency in SQL, Python, or R, and knowledge of Tableau. This is a remote position offering the opportunity to contribute to a diverse and inclusive work environment.

Qualifications

• 1+ year of experience in a quantitative field such as marketing or analytics.
• Demonstrated ability to take a business problem from definition through to analysis and on to recommendations.
• Working knowledge of SQL, Python, or R for complex analyses.

Responsibilities

• Own the performance of digital marketing channels: track and optimize budget and ROI.
• Define channel strategy to maximize growth.
• Perform ad hoc evaluations to find actionable insights.

Skills

Data analysis

Digital marketing

SQL

Python

R

Tableau

Team collaboration

Tools

Tableau

BI tools

Job description

About the job Data Analyst - Marketing (Remote)

In this role, you will be responsible for directing and optimizing one or more of our digital marketing channels. You will define our channel strategy, determine how to measure success, and empower the team to achieve our motivated growth impact goals by collecting, cleaning, analyzing, and visualizing data, and using the resulting recommendations to make better business decisions.

What you'll be doing here:

• Own the performance of one or more digital marketing channels: track and optimize marketing budget and ROI.
• Define our channel strategy: where should we be spending and how, in order to maximize growth.
• Perform ad hoc evaluations to find insights in our data that inform our marketing strategy, spend allocation, and decision-making.
• Partner with Engineering, Data Science, and other teams to identify and use the data needed to optimize the channel.

About you and your skills:

• 1+ year of experience in a quantitative field such as marketing or analytics.
• Demonstrated ability to take a business problem from definition through to analysis and on to recommendations.
• Proficiency in either SQL, Python, or R conducting complex analyses on large datasets.
• Working knowledge of Tableau or other BI tools.
• Ability to collaborate as part of a virtual team and also work independently, including blending of diverse feedback from various stakeholders.
• Experience in online marketing with a strong emphasis on growth-hacking and generating high ROI is a plus.

If you are looking to join a company where you can proudly bring your whole self to work, we invite you to apply today. Our commitment to diversity, equity and inclusion means that whoever you are, and whatever path you've taken to get here, we value you. We know that diversity of perspectives, backgrounds, interests, and skills are essential to build a great product that serves ALL people. If you can help drive success and have fun while doing it, we cant wait to meet you! Apply to any and every role that feels like the right next step on your journey, regardless of the criteria weve listed.