Digital Marketer for Wealth Brand Growth

Vicus Capital; State College (Centre County); On-site; USD 40,000 - 60,000; Full time

Job summary

Vicus Capital, based in State College, PA, is hiring a Digital Marketer to boost brand awareness through engaging online experiences for financial advisors and clients.

You will partner with the Marketing Manager to craft and execute digital campaigns, manage editorial calendars, and analyze performance using tools like Google Analytics and SEO strategies.

The role is in-office in State College, with a focus on cross-functional collaboration and growth within a growth-minded, client-centric team.

Qualifications

• A self-starter with a high degree of professionalism.
• Bachelor's degree and/or equivalent professional experience.
• Basic knowledge of WordPress, SEO/AEO/GEO, Adobe Creative Cloud, frontend/backend web development languages such as JavaScript, HTML/CSS, Python, Google Analytics, ChatGPT/AI Agents, and paid digital advertising.

Responsibilities

• Work closely with the Marketing Manager to develop and evolve digital marketing strategy for both Vicus Capital and our partner financial advisors.
• Coordinate and execute online brand awareness campaigns, including email, social media, and paid advertising.
• Collaborate with the Advisor Engagement and Business Development teams to align campaigns with firm and advisor priorities.
• Conduct data analysis to track KPIs for online tools and campaigns; use reporting to inform decisions.
• Website optimization for SEO, AEO, and GEO.
• Research market trends and perform A/B testing.

Skills

Self-starter

Creative skills

Professionalism

Willingness to learn

Education

Bachelor's degree or equivalent

Tools

WordPress

SEO

AEO

GEO

Adobe Creative Cloud

JavaScript

HTML/CSS

Python

Google Analytics

ChatGPT / AI Agents

Paid digital advertising

Job description

Vicus Capital, based in State College, PA, is hiring a Digital Marketer to boost brand awareness through engaging online experiences for financial advisors and clients.

You will partner with the Marketing Manager to craft and execute digital campaigns, manage editorial calendars, and analyze performance using tools like Google Analytics and SEO strategies.

The role is in-office in State College, with a focus on cross-functional collaboration and growth within a growth-minded, client-centric team.