Digital Manager

Nexstar Media; Birmingham (AL); In loco; USD 70.000 - 100.000; Tempo pieno

Descrizione del lavoro

Nexstar Media in Birmingham, AL seeks a dynamic editorial manager to lead local digital journalists, including web producers and social media editors. You will guide daily content packaging across Nexstar platforms and drive strategies to increase reader engagement and pageviews.

The role requires strong analytics, newsroom collaboration, and flexibility to cover regional needs while mentoring the team to deliver high-impact stories.

Competenze

• Bachelor’s degree in journalism or related field.
• 5 years of experience in news gathering/production with 3 years on the web.
• Strong SEO practices and familiarity with AP style.

Mansioni

• Lead and train local digital journalists including web producers and social media teams.
• Oversee daily packaging of digital editorial content across Nexstar sites.
• Analyze traffic trends and adjust content to boost in-DMA readership.
• Coordinate with broadcast and digital teams and manage regional posts.
• Develop and execute breaking news coverage and special projects.

Conoscenze

News gathering

Web publishing

SEO knowledge

Google Analytics

Team management

Editorial planning

In-market focus

Interpersonal skills

Adaptability

Decision making

Formazione

Bachelor's degree

Strumenti

HTML/CSS

Photoshop

MS Office

Descrizione del lavoro

Position Summary: Responsible for daily management and training of web producers, web reporters and social media producers in local newsroom. Oversee and improve the daily packaging of all digital editorial content published and distributed across the Nexstar network of sites and media platforms with the goal of increasing user interactivity and traffic -- particularly in-DMA users. Audience expert that understands how to grow distribution platforms to maximize readership. Flexibility to perform various duties and work across multiple websites depending on regional needs. Ability to jump into the mix and create high-performing content as needed.

Position Responsibilities

• Attends local editorial meetings and serves as bridge between broadcast and digital in local newsroom
• Trains, coaches, and manages team of local digital journalists
• Depending on strengths and regional needs, will be assigned regional tasks across multiple websites
• Excellent at writing buzzy headlines that increase pageviews and packaging content that grows pageviews per visitor and time on site
• Works with web producers to assure steady stream of interesting content is packaged in an interactive way and promoted in a way that generates reader interest
• Evaluates website traffic trends in effort to make decisions on both daily content and longer-term content development that will grow in-DMA traffic
• Leads team member responsible for planning and implementing special coverage projects (severe weather, breaking news, enterprise digital content databases and projects)
• Monitors major news websites, local and state news websites, blogs and social media for breaking news and trending topics
• Promotes news content on social media

Skill/Experience Requirements

• 5 years of experience gathering or producing news and information with 3 years of experience working primarily on the web
• Experience building online databases (investigative, elections, weather, etc.)
• Knowledge of SEO best practices and AP Style
• Flexibility to work across multiple websites while also balancing in-market needs
• Organized, technical problem solver and quick decision maker
• Enjoys working in teams and has excellent interpersonal skills
• Ease with/ability to learn new technology independently and quickly
• Ability to take direction and quickly implement new ideas
• Comfortable adapting to changes in evolving industry and thrives under pressure
• Self-motivated, competitive spirit and assertive personality with ability to balance multiple competing projects and priorities
• Schedule flexibility (nights, weekends)
• Strong understanding of Google Analytics; Chartbeat experience a plus
• Proficiency in MS Office a must; HTML, CSS and Photoshop experience a plus

Education Requirements

• Bachelor's degree.