Audience and Platforms Director

Nexstar Media; Honolulu (HI); On-site; USD 51,000 - 69,000; Full time

Job summary

Nexstar Media in Honolulu is seeking a Digital Content Editor to update the local website, curate high-performing stories, and craft homepage layouts driven by data. You will report on quick-hit local stories, breaking news, and enterprise reports to build a loyal local audience.

Work with newsroom staff to optimize headlines for engagement, using Google Analytics and Chartbeat to guide decisions. You should write clearly, collaborate well, and learn new tech quickly.

Qualifications

• 2 years of experience in digital content and journalism.
• Ability to research, interview and write original news articles.
• Clever headline writer that gets readers to click.
• Strong multi-tasking abilities.
• Organized, technical problem solver and quick decision maker.
• Knowledge of SEO best practices and AP Style.
• Enjoys working in teams and has excellent interpersonal skills.
• Ease with/ability to learn new technology independently and quickly.
• Strong communicator and leader.
• Some schedule flexibility (nights, weekends).
• Regularly meets measurements of success.
• Strong understanding of Google Analytics; Chartbeat experience a plus.
• Proficiency in MS Office; HTML, CSS and Photoshop experience a plus.

Responsibilities

• Monitor all forms of media and report breaking news stories to grow engagement.
• Excellent at writing headlines that grow audience and engagement.
• Prioritize content to grow page views per visitor and time on site using tests and metrics.
• Curate and aggregate a steady stream of interesting content for engagement and repeat visits.
• Tell stories using short videos and great photos.
• Evaluate website traffic trends to guide daily and long-term content needs.
• Collaborate with newsroom staff and management on enterprise content and marketing web content.
• Promote and distribute news content on social media.

Skills

Digital content

Journalism

Headline writing

SEO

Google Analytics

Chartbeat

MS Office

HTML/CSS

Team collaboration

Tools

Chartbeat

HTML

CSS

Photoshop

MS Office

Job description

Position Summary

This role is responsible for updating local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

Position Responsibilities

• Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
• Excellent at writing headlines that grow audience and engagement
• Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
• Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
• Understand different ways to tell a story, particularly producing short videos and choosing great photos
• Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
• Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast
• Promote and distribute news content on social media

Skill/ Experience Requirements

• 2 years of experience in digital content and journalism
• Capable of researching, interviewing, and writing original news articles
• Clever headline writer that gets readers to click
• Strong multi-tasking abilities
• Organized, technical problem solver and quick decision maker
• Knowledge of SEO best practices and AP Style
• Enjoys working in teams and has excellent interpersonal skills
• Ease with/ability to learn new technology independently and quickly
• Strong communicator and leader
• Some schedule flexibility (nights, weekends)
• Regularly meets measurements of success
• Strong understanding of Google Analytics; Chartbeat experience a plus
• Proficiency in MS Office; HTML, CSS and Photoshop experience a plus

#LI-Onsite

Compensation $60,000 annual commensurate with experience and skill level.