Digital IT Applications Leader, MarTech & Analytics

Servier; Boston (MA); On-site; USD 168,000 - 192,000; Full time

Job summary

Servier in the Boston area seeks a Senior Manager, IT Application Management, Digital to lead digital transformation initiatives and oversee MarTech platforms across web and omnichannel assets.

The role requires 6+ years in a technical digital role, preferably in pharma or life sciences, and experience with Salesforce Marketing Cloud or Experience Cloud. Strong leadership and communication skills are essential. Onsite presence at Seaport office 3+ days/week with limited travel.

Qualifications

• 6+ years in a technical, digital role, preferably pharma or life sciences
• Bachelor's degree preferred but not required
• Excellent verbal and written communication skills for non-technical stakeholders
• Experience with Salesforce.com Platform, MarketingCloud or ExperienceCloud a plus
• Familiar with SEO and SEM best practices
• Experience with email campaign execution
• Familiarity with Veeva CRM and Veeva Vault a plus

Responsibilities

• Manage Servier’s portfolio of web and omnichannel assets and capabilities
• Oversee MarTech platforms like CRM systems, marketing automation, analytics
• Collaborate with functional leads and creative agencies
• Conduct reviews of sites for SEO/SEM effectiveness
• Translate business requirements into functional specs and actionable plans
• Engage with vendor and technical teams to deliver quality solutions
• Ensure compliance with data privacy and security standards
• Stay current with digital and MarTech trends and applications

Skills

Digital leadership

CRM platforms

Salesforce Marketing Cloud

SEO/SEM

Vendor management

Communication skills

Regulatory compliance

Education

Bachelor's degree preferred

Tools

Salesforce.com

Veeva CRM

Veeva Vault

Marketing Cloud

Experience Cloud

Job description

Servier in the Boston area seeks a Senior Manager, IT Application Management, Digital to lead digital transformation initiatives and oversee MarTech platforms across web and omnichannel assets.

The role requires 6+ years in a technical digital role, preferably in pharma or life sciences, and experience with Salesforce Marketing Cloud or Experience Cloud. Strong leadership and communication skills are essential. Onsite presence at Seaport office 3+ days/week with limited travel.