Marketing & Applications Manager AMS - Digital Health Solutions

1003 Abbott Laboratories; Lake Forest (IL); Presencial; USD 129.000 - 259.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Career development with international-

Free medical coverage in HIP PPO plan

Retirement savings plan with employer

Tuition reimbursement

Debt relief programs

FreeU education benefit

Diversity recognition and Fortune adm

Recognized as a great place to work

Descripción de la vacante

Abbott is seeking a Marketing & Applications Manager AMS - Digital Health Solutions to drive commercial success, market adoption, and customer engagement for the AMS portfolio. You will bridge Product Management, Sales, Commercial Operations, Customer Success, and Marketing to develop go-to-market strategies and accelerate growth.

This role translates product capabilities into compelling value propositions for pathology labs, health systems, and IDNs, guiding launches and field enablement while

Formación

• Bachelor’s degree in IT, Marketing, Business, Life Sciences, Healthcare, or related field.
• 5+ years of experience in product marketing, commercial marketing, solution applications or related healthcare IT roles.
• Experience supporting healthcare software, diagnostics, pathology, laboratory informatics, or workflow solutions.
• Strong understanding of go-to-market strategy, product launches, and sales enablement.
• Proven ability to develop compelling customer messaging and value propositions.
• Excellent presentation, communication, and stakeholder management skills.
• Demonstrated success working in cross-functional teams and matrix organizations.
• Ability to analyze market data and translate insights into actionable business strategies.
• Willingness to travel up to 25%.

Responsabilidades

• Develop downstream marketing strategies to drive product adoption, utilization, and market growth.
• Partner with sales teams to create value propositions, tools, and competitive positioning.
• Analyze customer insights, market trends, and competitive intelligence to identify growth opportunities.
• Lead pricing, packaging, and promotional initiatives to support revenue growth.
• Design and implement integrated marketing campaigns across digital, email, events, and field channels.
• Collaborate with customer success, sales, and marketing to increase engagement and adoption.
• Create customer-focused content including case studies, ROI stories, testimonials, and leadership materials.
• Support product launches by translating features into customer benefits and commercialization plans.
• Drive cross-functional launch readiness: training, messaging, sales enablement, adoption tracking.
• Develop sales enablement resources: presentations, demos, ROI calculators, battlecards.
• Train commercial teams on product updates, industry trends, customer insights, and competitive developments.
• Monitor campaign performance, usage trends, and commercial effectiveness to optimize results.
• Use data-driven insights to improve conversion, experience, and marketing performance.
• Collaborate with Product, R&D, Sales, Clinical Affairs, Customer Success, and Marketing to align strategies.
• Lead cross-functional initiatives from planning through execution with clear communication and timely delivery.
• Contribute to annual planning, forecasting, and strategic growth with market, customer, and product insights.

Conocimientos

Go-to-market strategy

Product launches

Sales enablement

Customer messaging

Cross-functional collaboration

Market analytics

Presentation skills

Travel readiness

Educación

Bachelor's degree in IT/Marketing/Life Sciences or related

MBA or advanced degree

Descripción del empleo

JOB DESCRIPTION

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.

You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

The Marketing & Applications Manager AMS - Digital Health Solutions is responsible for driving commercial success, market adoption, and customer engagement for the AMS portfolio. This role serves as the bridge between Product Management, Sales, Commercial Operations, Customer Success, and Marketing to develop and execute go-to-market strategies that accelerate growth, strengthen customer value realization, and support competitive differentiation. This role combines strategic marketing expertise with strong healthcare diagnostics and workflow solution knowledge to develop impactful messaging, enable field teams, support product launches, and generate market demand. This individual will translate product capabilities into compelling customer value propositions that resonate with pathology laboratories, health systems, and integrated delivery networks.

What You’ll Work On:

• Develop and execute downstream marketing strategies that drive product adoption, utilization, and market growth.
• Partner with sales teams to create compelling value propositions, commercial tools, and competitive positioning strategies.
• Analyze customer insights, market trends, and competitive intelligence to identify growth opportunities and refine messaging.
• Lead pricing, packaging, and promotional initiatives that support revenue growth and customer retention.
• Design and implement integrated marketing campaigns across digital, email, events, and field marketing channels.
• Collaborate with customer success, sales, and marketing teams to increase customer engagement and application adoption.
• Create customer-focused content including case studies, ROI stories, testimonials, and thought leadership materials.
• Support product launches by translating new features and capabilities into clear customer benefits and commercialization plan.
• Drive cross-functional launch readiness, including training, messaging, sales enablement, and adoption tracking.
• Develop sales enablement resources such as presentations, demos, ROI calculators, objection-handling guides, and competitive battlecards.
• Train commercial teams on product updates, industry trends, customer insights, and competitive developments.
• Monitor and analyze campaign performance, customer usage trends, and commercial effectiveness to optimize results.
• Use data-driven insights to improve conversion rates, customer experience, and marketing performance.
• Partners across Product Management, R&D, Sales, Clinical Affairs, Customer Success, and Marketing to align commercial strategies and business objectives.
• Lead cross-functional initiatives from planning through execution while ensuring clear communication, stakeholder alignment, and timely delivery.
• Contribute to annual planning, forecasting, and strategic growth initiatives through market, customer, and product insights.

Required Qualifications

• Bachelor’s degree in IT, Marketing, Business, Life Sciences, Healthcare, or related field.
• 5+ years of experience in product marketing, commercial marketing, solution applications or related healthcare IT roles.
• Experience supporting healthcare software, diagnostics, pathology, laboratory informatics, or workflow solutions.
• Strong understanding of go-to-market strategy, product launches, and sales enablement.
• Proven ability to develop compelling customer messaging and value propositions.
• Excellent presentation, communication, and stakeholder management skills.
• Demonstrated success working in cross-functional teams and matrix organizations.
• Ability to analyze market data and translate insights into actionable business strategies.
• Willingness to travel up to 25%.

Preferred Qualifications

• MBA or advanced degree in Business, Marketing, Healthcare Administration, or Life Sciences.
• Experience in digital pathology, laboratory workflow, diagnostic informatics, or enterprise healthcare software.
• Knowledge of pathology laboratory operations, healthcare IT, and integrated delivery networks.
• Experience supporting SaaS, workflow automation, or AI-enabled healthcare solutions.
• Familiarity with commercialization in regulated healthcare environments.

Key Competencies

• Strategic Thinking
• Customer Focus
• Market Insight & Analytics
• Storytelling & Messaging
• Cross-Functional Collaboration
• Commercial Acumen
• Product Launch Excellence
• Sales Enablement
• Executive Presence
• Results Orientation

Abbott is an Equal Opportunity Employer, committed to employee diversity.

The base pay for this position is $129,300.00 – $258,700.00. In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Product Management DIVISION: CRLB Core Lab LOCATION: United States > Lake Forest : CP01 ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

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