Digital Growth & Website Transformation Manager

Eurofins PSS Ireland Ltd; Lancaster (Lancaster County); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid vacation and holidays

Job summary

Eurofins PSS Insourcing Solutions is seeking a Marketing Manager to lead digital transformation, content strategy, and demand generation on a global scale. You will own end-to-end website evolution across country sites, optimize SEO, manage campaigns, and collaborate with global teams to reinforce the Eurofins brand and drive measurable growth.

The role requires 5+ years in B2B professional services marketing, strong written and verbal communication, and experience with insourcing/recruiting

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum 5 years B2B professional services marketing experience.
• Proficiency in marketing tools and platforms.
• Strong written and verbal communication skills.
• Highly organized with excellent time management.

Responsibilities

• Own the end-to-end transition of our website and country sites.
• Define site architecture, taxonomy, and content strategy.
• Write and optimize SEO-driven web content and metadata.
• Design and build pages in Umbraco CMS (v13).
• Manage redirects, analytics, and post-launch optimization.
• Partner with global teams on campaign URL updates and site governance.
• Support launch and hypercare phase troubleshooting.
• Plan and execute integrated marketing campaigns (digital & traditional).
• Own content strategy across web, blogs, and social media.
• Create compelling sales and promotional collateral.
• Analyze campaign performance and optimize strategies.
• Support conferences, trade shows, and brand promotions.
• Work cross-functionally with global marketing and leadership teams.
• Align campaigns with corporate branding and messaging.
• Partner with country site owners to scale content internationally.
• Contribute to a strong, consistent global brand identity for Eurofins PSS

Skills

Marketing strategy

Content strategy

SEO

Umbraco CMS

Campaign management

Lead generation

Analytics

Communication

Life sciences industry knowledge

Education

Bachelor’s degree in Marketing or Communications

Tools

Umbraco CMS

MS CRM

Job description

Eurofins PSS Insourcing Solutions is seeking a Marketing Manager to lead digital transformation, content strategy, and demand generation on a global scale. You will own end-to-end website evolution across country sites, optimize SEO, manage campaigns, and collaborate with global teams to reinforce the Eurofins brand and drive measurable growth.

The role requires 5+ years in B2B professional services marketing, strong written and verbal communication, and experience with insourcing/recruiting