Growth-Focused SEO & Website Conversion Lead

fino data services GmbH; United States; Remote; Confidential; Full time

Job summary

fino data services GmbH is seeking an SEO, Website & Conversion Manager to own organic growth, our websites, and the performance behind them.

Your goal is to ensure more people discover our solutions, engage with our sites, and become qualified leads through data-driven SEO, site structure, and conversion optimization.

You will work independently with an hands-on mindset, turning insights into measurable improvements by optimizing tracking, content workflows, and user journeys.

Qualifications

• Proven experience in SEO with a track record of improving rankings, visibility, and organic traffic.
• Strong understanding of technical SEO and content SEO, including search intent optimisation.
• Experience in conversion optimisation and the ability to demonstrate how your work contributed to increased leads or revenue.
• Experience managing websites or web projects and driving their strategic and operational development.
• Confident use of web analytics and tracking tools such as Google Analytics 4.
• Ability to interpret data, identify patterns, and translate insights into actionable recommendations.
• Strong understanding of high-quality content and what makes content valuable for users and search engines.
• Independent, structured working style with a strong sense of ownership and accountability for results.
• A hands-on mindset: you enjoy implementing improvements, not just planning them.

Responsibilities

• Develop and execute our SEO strategy across technical, structural, and content-related areas.
• Analyse rankings, search behaviour, competitors, and market developments to derive concrete optimisation measures.Optimise landing pages, conversion funnels, and user journeys with the goal of generating more qualified leads.
• Own the continuous improvement of all websites of fino data services GmbH, including our products and future brands.
• Define website structures, content strategies, features, and user journeys in close collaboration with development, marketing, and other teams.Manage our AI-supported content processes and ensure that content meets both search intent and quality standards.
• Further develop tracking and analytics concepts to maintain a reliable data foundation.
• Identify optimisation opportunities, prioritise initiatives, and execute improvements effectively.
• Work with clear KPIs and evaluate the success of your initiatives based on measurable results.

Skills

SEO

Conversion Optimisation

Web Analytics

Content Strategy

Data-driven Marketing

A/B Testing

Tools

Google Analytics 4

CMS platforms

A/B testing tools

Job description

fino data services GmbH is seeking an SEO, Website & Conversion Manager to own organic growth, our websites, and the performance behind them.

Your goal is to ensure more people discover our solutions, engage with our sites, and become qualified leads through data-driven SEO, site structure, and conversion optimization.

You will work independently with an hands-on mindset, turning insights into measurable improvements by optimizing tracking, content workflows, and user journeys.