Digital Growth & Web Marketing Lead

MI-T-M Corporation

Peosta (IA)

On-site

USD 55,000 - 75,000

Full time

14 days+

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Job summary

MI-T-M Corporation in Iowa is seeking a Digital Marketing & Web Specialist to manage and grow the company’s online presence, including the website, social media, and digital campaigns. You will work closely with the Marketing Manager and cross-functional teams to develop content, execute campaigns, monitor performance, and optimize the digital customer journey.

The role combines strategy with hands-on creative work, focusing on increasing brand awareness, website traffic, leads, and engagement

Qualifications

Bachelor's degree in marketing or related field
3-5 years in digital marketing, website management, and social media
Experience with CMS and content updates
Experience creating digital advertising and social media creative
Strong knowledge of website analytics, SEO, and paid advertising
Proficiency in Adobe Creative Cloud, especially Photoshop and Illustrator
Excellent written and verbal communication and detail orientation
Ability to work independently and in a team

Responsibilities

Manages day-to-day updates and maintenance of the Mi-T-M website, including product information, page content, images, promotions, resources, and other digital content.
Collaborates with the Online and Storefront Channel Sales team to coordinate digital content, product information, promotions, and other marketing efforts across customer online platforms.
Coordinates website updates and works with internal teams and external partners to make sure content is accurate, current, organized, and optimized for the user experience.
Supports ongoing website development, improvements, and optimization based on business needs, analytics, user behavior, and SEO best practices.
Develops and executes digital marketing campaigns aligned with overall business and marketing goals.
Creates digital advertising creative, including display ads, paid social ads, search campaign assets, website graphics, and other digital promotional materials.
Manages company social media platforms, including content planning, creative development, scheduling, publishing, community engagement, and paid advertising.
Coordinates digital content calendars and timelines across the website, social media, digital advertising, email, and other online platforms to ensure consistent messaging, branding, and timely execution.
Monitors and analyzes website, social media, advertising, and other digital marketing performance metrics and provides recommendations for improvement.
Uses digital analytics, reporting tools, and market research to identify trends, evaluate campaign effectiveness, monitor competitors and industry activity, and provide recommendations for digital marketing strategies and initiatives.
Collaborates with the Marketing Manager, channel sales managers, product development team, and other internal teams to develop campaigns and determine appropriate digital channels.
Ensures digital content follows Mi-T-M brand standards, messaging, and creative guidelines.