Digital Growth Lead — SEO, AI Search & Paid Media (Flexible)

Evident Microscopy; Needham (MA); On-site; USD 63,000 - 78,000; Full time

Benefits offered by this job

Annual bonus

Medical benefits

Tuition reimbursement

Flexible hours

Parental leave

On-site services

Support networks

Job summary

Evident is seeking a Digital Marketing Manager to drive digital programs across search, paid media, email, and content. You will own channel strategy, testing, and performance analysis to boost discoverability and demand.

The role requires hands-on SEO, GEO/AI search experimentation, and budgeted paid campaigns. Collaboration with brand, product marketing, and sales is essential to broaden reach and impact.

Qualifications

• 5+ years of experience in digital, performance, or growth marketing, with direct ownership of channel results.
• Strong hands-on SEO experience across technical SEO, content optimization, keyword strategy, and measurement, including working with web or development teams to implement technical fixes.
• Experience experimenting with AI search or GEO, tracking brand presence in AI-generated answers or adapting content structure for AI discovery.
• Hands-on management of paid media in Google Ads, LinkedIn Ads, or similar platforms, including budget ownership.
• Proficiency with Google Analytics, Google Search Console, and SEO tools such as SEMrush, Ahrefs, or similar platforms.
• Strong analytical and testing skills, with the ability to interpret performance data, identify opportunities, and make optimization decisions independently.
• Experience working with marketing technology and automation platforms, including Salesforce or similar CRM and marketing automation tools

Responsibilities

• Own Digital Channel Strategy: Own strategy, execution, and performance for search (SEO and GEO), paid media, and email to improve organic visibility, audience engagement, and demand generation.
• Lead Organic Search Programs: lead keyword and topic strategy, content optimization, and technical SEO, identifying issues and prioritizing opportunities.
• Develop GEO and AI Search Strategy: develop and test GEO and AI-powered search strategies to improve discovery.
• Manage Paid Media Campaigns: plan, launch, and optimize paid campaigns across search, social, and programmatic channels, including budget allocation.
• Define Channel KPIs and Measurement: partner with the marketing analyst to define KPIs and measurement, then use results to guide optimization decisions.
• Run Channel Experiments: design and run channel experiments, such as landing page, creative, audience, and bid strategy tests.
• Manage Projects and Vendors: manage digital marketing projects, agencies, and vendor relationships from planning through execution.
• Collaborate Cross-Functionally: work with brand, regional product marketing teams, and sales to improve content distribution and audience engagement.

Skills

Digital marketing

SEO

AI search

Paid media

Analytics tools

Commercial acumen

Martech

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

Evident is seeking a Digital Marketing Manager to drive digital programs across search, paid media, email, and content. You will own channel strategy, testing, and performance analysis to boost discoverability and demand.

The role requires hands-on SEO, GEO/AI search experimentation, and budgeted paid campaigns. Collaboration with brand, product marketing, and sales is essential to broaden reach and impact.