Digital Growth GM — AI-First, P&L Ownership

Confidential; United States; On-site; USD 150,000 - 250,000; Full time

Job summary

Confidential is seeking a General Manager of Digital who will own the brand's digital channel P&L, focusing on revenue growth and transformation through AI-driven strategies. You will be responsible for traffic, conversion optimization, and managing digital growth initiatives.

The ideal candidate will have over 15 years of experience in e-commerce, demonstrable skills in turnaround situations, and expertise in AI integration. This role requires a hands-on leader capable of building a high-performing team.

Qualifications

• 15+ years of experience in driving digital or e-commerce growth.
• Experience managing P&L for a digital brand or business unit.
• Proven track record in a turnaround or transformation environment.

Responsibilities

• Own the brand's digital channel P&L including revenue and margin.
• Translate growth strategy into a digital strategy with execution roadmap.
• Drive traffic, conversion, and average order value through testing.
• Manage digital growth strategy and architect the martech stack.

Skills

P&L Management

Customer Journey Optimization

Traffic Management

CRM & Lifecycle Marketing

AI Optimization

Digital Growth Strategy

Job description

Confidential is seeking a General Manager of Digital who will own the brand's digital channel P&L, focusing on revenue growth and transformation through AI-driven strategies. You will be responsible for traffic, conversion optimization, and managing digital growth initiatives.

The ideal candidate will have over 15 years of experience in e-commerce, demonstrable skills in turnaround situations, and expertise in AI integration. This role requires a hands-on leader capable of building a high-performing team.