Digital Growth Analyst: Segmentation & Data-Driven Marketing

Travel Leisure Resort Development Inc; Orlando (FL); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k with employer match

Paid time off

Job summary

Travel + Leisure Co. seeks a Digital Growth Analyst to design scalable data models and optimize consumer segmentation to drive growth across digital marketing efforts. You will combine technical skills with analytics to shape strategies and ensure data-driven campaigns for diverse consumer needs.

The role requires a strong foundation in data infrastructure, and experience with web analytics and CDPs. Collaboration with cross-functional teams will be essential to improve personalization and

Qualifications

• Bachelor’s degree in quantitative fields, advertising, analytics or marketing.
• Strong ability to analyze data, identify trends, and derive actionable insights.
• Experience presenting data to stakeholders at all levels.
• Cross-functional collaboration across marketing, sales and product development.

Responsibilities

• Identify and activate key audience segments.
• Measure, report and optimize digital tactics.
• Design scalable data models to support growth.
• Collaborate with marketing, sales and product teams to tailor campaigns.

Skills

Audience segmentation

Data-driven decision-making

Web analytics

CDPs (Hubspot, Simon Data, SalesForce,

Education

Bachelor’s degree in quantitative fields, advertising, analytics, marketing

Tools

Google Analytics

Hubspot

Tableau/Looker/PowerBI

SQL

Job description

Travel + Leisure Co. seeks a Digital Growth Analyst to design scalable data models and optimize consumer segmentation to drive growth across digital marketing efforts. You will combine technical skills with analytics to shape strategies and ensure data-driven campaigns for diverse consumer needs.

The role requires a strong foundation in data infrastructure, and experience with web analytics and CDPs. Collaboration with cross-functional teams will be essential to improve personalization and