Digital Fundraising Director: Growth & Impact

First Focus on Children; Fulton (MD); Hybrid; USD 75,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Paid time off

Flexible/hybrid work arrangements

Professional development

Job summary

First Focus on Children is seeking a seasoned Digital Fundraiser to lead online revenue programs and scale contributed income across affiliates. You will own end-to-end campaigns, from strategy and creative to optimization and reporting.

You will build donor acquisition funnels, craft compelling fundraising copy, and manage email sequences, landing pages, and calls to action across digital channels. A strong track record in nonprofit fundraising is essential.

Qualifications

• Bachelor’s degree or equivalent required; 5+ years in digital communications, marketing, fundraising, or advocacy.
• Proven track record of digital fundraising campaigns generating revenue.
• Experience building donor acquisition funnels and online fundraising pipelines.
• Experience managing email marketing and CRM systems.
• Strong social media strategy and content creation skills.

Responsibilities

• Serve as the organization’s primary digital fundraiser and scale online revenue programs.
• Design and optimize digital fundraising campaigns including year-end appeals and Giving Tuesday.
• Build and manage donor acquisition funnels converting audiences into supporters.
• Develop fundraising copy, email sequences, and donation landing pages to drive conversions.
• Leverage paid media, search, and social to cultivate prospective donors at scale.
• Collaborate with leadership on major donor and foundation strategies, supporting funder relationships.
• Track fundraising performance metrics and use data to improve results.
• Manage and improve website content, UX, SEO, and accessibility.

Skills

Digital fundraising

Donor acquisition

Email marketing

Social media strategy

Content creation

Analytics

Education

Bachelor’s degree or equivalent

Tools

WordPress

EveryAction

HubSpot

Mailchimp

Job description

First Focus on Children is seeking a seasoned Digital Fundraiser to lead online revenue programs and scale contributed income across affiliates. You will own end-to-end campaigns, from strategy and creative to optimization and reporting.

You will build donor acquisition funnels, craft compelling fundraising copy, and manage email sequences, landing pages, and calls to action across digital channels. A strong track record in nonprofit fundraising is essential.