Remote Web Experience Strategist

Zoom; Saint Paul (MN); Hybrid; USD 65,000 - 159,000; Full time

Benefits offered by this job

Hybrid work model

Benefits package

Job summary

Zoom is seeking a Digital Experience Specialist to shape how visitors discover, explore, and convert on zoom.com. You will audit pages, draft A/B copy, optimize for SEO, and contribute to templates and governance across 30+ product pages.

This early-career role blends analytics, UX, and strong writing; you will collaborate with marketing, product, design, and web engineering to drive measurable impact.

Qualifications

• 2+ years of experience in digital marketing, web content strategy, conversion rate optimization, or a related field.
• Hands-on familiarity with web analytics platforms such as Amplitude, Google Analytics, or Adobe Analytics.
• Strong writing and editing skills with a clear eye for conversion-oriented web copy.
• Exposure to A/B testing and experimentation methodologies using Optimizely or LaunchDarkly.
• Working knowledge of SEO fundamentals including on-page optimization, keyword research, structured data, and content architecture.
• Self-starter mindset with a foundational understanding of UX/web design principles.
• Comfort working cross-functionally with designers, engineers, product marketers, and campaign managers.

Responsibilities

• Audit and optimize product pages, landing pages, and conversion paths across zoom.com, analyzing Amplitude performance data to identify friction points and recommend content, copy, and layout improvements with clear UX rationale.
• Review web pages for scannability, narrative clarity, and CTA effectiveness, documenting structured observations and prioritized improvement recommendations.
• Draft, edit, and QA web copy across the full page hierarchy — hero headlines, CTA buttons, meta descriptions, and FAQ modules.
• Build and maintain performance dashboards in Amplitude to track page-level conversion metrics and experiment outcomes.
• Support the design, launch, and analysis of A/B and multivariate experiments, documenting hypotheses, results, and scaled learnings.
• Execute on-page SEO priorities including keyword mapping, meta-tag optimization, internal linking, and content architecture improvements.
• Contribute to scalable page templates, reusable content modules, and governance checklists to promote consistency across 30+ product pages.
• Map and analyze visitor journeys for self-serve SMB and enterprise audiences, surfacing content and navigation improvements.

Skills

Digital marketing

Web content strategy

CRO

Amplitude

Google Analytics

Adobe Analytics

A/B testing

Optimizely

LaunchDarkly

SEO basics

Semrush

Ahrefs

Screaming Frog

UX principles

Cross-functional

Education

Tools

Amplitude

Google Analytics

Adobe Analytics

Optimizely

LaunchDarkly

Semrush

Ahrefs

Screaming Frog

Job description

Zoom is seeking a Digital Experience Specialist to shape how visitors discover, explore, and convert on zoom.com. You will audit pages, draft A/B copy, optimize for SEO, and contribute to templates and governance across 30+ product pages.

This early-career role blends analytics, UX, and strong writing; you will collaborate with marketing, product, design, and web engineering to drive measurable impact.