Digital Experience Officer (DXO)

Weber State University; Utah; On-site; USD 40,000 - 48,000; Full time

Job summary

Weber State University is seeking a Digital Experience Officer (DXO) to serve as the campus digital strategist and video engagement manager within the Development Office. The DXO will expand the donor pipeline and improve donor retention through data-driven digital communications, including personalized outreach via the ThankView platform.

The role collaborates with Development Directors, uses prospect research tools to qualify leads, re-engage high-value donors, and run multi-step digital

Qualifications

• Bachelor’s degree in Communications, Marketing, Public Relations, Digital Media, Higher Education Administration, Business Administration, or a closely related field
• 1 year of related experience
• Master’s degree in relevant field (preferred)
• 3 years of experience in higher education advancement or related fields (preferred)
• Analytical and organizational skills with databases/CRMs/spreadsheets
• Strong written, verbal, and interpersonal communication skills
• Proven track record in prospect qualification or lead generation
• Experience with personalized video software platforms
• Experience using prospect research and wealth screening tools
• Familiarity with higher education advancement CRMs
• Ability to manage independent projects and balance deadlines
• Experience planning on-campus or studio video shoots

Responsibilities

• Serve as digital strategist and video engagement manager to grow the donor pipeline
• Manage ThankView platform for personalized donor outreach and stewardship
• Leverage prospect research tools to qualify leads and re-engage high-value donors
• Collaborate with Development Directors and cross-functional teams
• Execute multi-step digital cultivation campaigns
• Facilitate hand-offs of qualified leads to drive philanthropy

Skills

Video platforms

Prospect qualification

Lead cadences

CRM familiarity

Communication skills

Analytical skills

Project management

Cross-functional collaboration

Donor relations

Education

Bachelor’s degree

Master’s degree

Tools

CRM software

Wealth screening tools

Prospect research tools

ThankView

Job description

Weber State University is an Equal Opportunity Employer committed to creating an environment welcoming to all individuals. We strive to create a culture where everyone feels valued and appreciated. All qualified applicants will receive consideration for employment without regard to protected categories, such as disability, sex, sexual orientation, gender identity, race, religion, national origin, veterans status, or others, as required by law and university policy (see Weber State University's Policy and Procedure Manual 3-32).

Position Information

Position Title

Position Title Digital Experience Officer (DXO)

Requisition Number

Requisition Number S02508P

Position Category

Position Category Staff

Campus Location

Campus Location Weber State University - Ogden, UT

Hours per week 40

Months per year

Months per year 12

Pay Grade

Pay Grade E31

FLSA

FLSA Exempt

Job Summary/Basic Function

The Digital Experience Officer ( DXO ) serves as the primary digital strategist and video engagement manager within the Weber State University Development Office, responsible for expanding the donor pipeline and enhancing donor retention through data-driven digital communication. Reporting to Advancement leadership, the DXO manages the ThankView platform to produce personalized video outreach—including birthday greetings, donor stewardship, event invitations, and gift impact updates—while leveraging prospect research tools to qualify leads, re-engage high-value lapsed donors ($10,000+), and cultivate relationships with prospective donors. Working in close collaboration with Development Directors, the DXO executes multi-step digital cultivation campaigns and creates seamless hand-offs of qualified leads to drive philanthropic support for the university.

Required Qualifications

Required:

• Bachelor’s degree in Communications, Marketing, Public Relations, Digital Media, Higher Education Administration, Business Administration, or a closely related field
• 1 year of related experience

Preferred Qualifications

Preferred:

• Master’s degree in Communications, Marketing, Higher Education Leadership, Philanthropy/Nonprofit Management, or a related field
• 3 years of professional experience in higher education advancement, donor relations, development research, or university marketing
• Analytical and organizational skills with comfortable experience using databases, CRMs, or spreadsheets to track client/donor interactions
• Strong written, verbal, and interpersonal communication skills with the ability to articulate institutional missions effectively
• Proven track record in prospect qualification, lead generation, or sales development cadences.
• Experience with personalized video software platforms
• Experience using prospect research and wealth screening tools
• Familiarity with higher education advancement CRMs
• Demonstrated ability to manage independent projects, balance multiple deadlines, and collaborate productively with cross-functional team members.
• Experience planning and directing basic on-campus or studio video shoots

A successful candidate will be willing to

Background Check? Yes

Benefits Summary

WSU offers a generous benefits package that includes medical, dental, long-term disability, life insurance, retirement, a wellness program with release time and paid incentives, tuition benefits, free tickets to athletic and performing arts events, and paid holidays, vacation, and sick leave.

Job Open Date

Job Open Date 10/26/2026

Review Date

Review Date 11/09/2026

Job Close Date

Open Until Filled Yes

The annual salary for this position starts at $44,000 and may go up from there depending on candidate qualifications. The position comes with a generous benefits package.

Physical Activity of this position Moving about to accomplish tasks, particularly for long distances or moving from one work site to another., Expressing or exchanging ideas. Those activities in which they must convey detailed or important instructions to other workers accurately or quickly. , Ability to receive detailed information with or without assistance.

Physical Requirements of this position

Physical Requirements of this position Light work. Exerting up to 20 lbs of force occasionally and/or up to 10 lbs of force frequently and/or a negligible amount of force constantly to move objects. Use of arm and/or leg controls exerting forces greater than that for sedentary work.

Visual Acuity Requirements including color, depth perception and field of vision.

Visual Acuity Requirements including color, depth perception and field of vision. Required to perform activities such as preparing and analyzing data and figures; transcribing; using a computer terminal; extensive reading.

The conditions the worker will be subject to in this position.

The conditions the worker will be subject to in this position. None. The worker is not substantially exposed to adverse environmental conditions (such as in typical office or administrative work).

Supplemental Questions

Required fields are indicated with an asterisk (*).

• * How did you hear about this employment opportunity?
  • jobs.weber.edu
  • KSL
  • Chronicle of Higher Education
  • Higher Ed Jobs
  • Agency Referral
  • Personal Referral
  • Internal Job Posting
  • Advertisement/Publication
  • Other web advertisement
  • Other
• * Do you have or have you ever been issued a W# By Weber State University? Yes or No.If yes, please enter your W#(W followed by eight numbers).

  (Open Ended Question)

Documents Needed to Apply

Required Documents

• Resume
• Cover Letter
• List of References with Contact Info

Optional Documents