Digital Executive Producer: Social & Streaming Lead

Gray Media; Huntsville (AL); On-site; USD 70,000 - 110,000; Full time

Job summary

WAFF-TV/Gray Media in Huntsville, Alabama, is seeking a Digital Executive Producer to lead the daily digital plan, determine where stories belong, and tailor content strategy by platform across streaming, social and web.

Collaborate with news managers and reporters on story development, monitor analytics to guide daily digital strategy, lead breaking coverage, improve SEO, and coach digital staff to ensure accurate, engaging content.

Qualifications

• Background in Digital Content Producer, Digital Manager, or Executive Producer at a television station
• College degree preferred

Responsibilities

• Monitor analytics to track performance and guide daily digital strategy
• Lead breaking news coverage across digital, social, and streaming platforms
• Drive SEO best practices and audience growth initiatives
• Train and coach digital staff on writing, workflow, and platform best practices
• Review scripts for legality, grammar, accuracy, fairness, and tone to ensure stories feel right for our audience

Skills

Digital Content Production

Executive Producer Background

Newsroom Leadership

Education

College degree preferred

Job description

WAFF-TV/Gray Media in Huntsville, Alabama, is seeking a Digital Executive Producer to lead the daily digital plan, determine where stories belong, and tailor content strategy by platform across streaming, social and web.

Collaborate with news managers and reporters on story development, monitor analytics to guide daily digital strategy, lead breaking coverage, improve SEO, and coach digital staff to ensure accurate, engaging content.