Social-First Digital Marketing Manager

GRAY MEDIA; Huntsville (AL); On-site; USD 60,000 - 90,000; Full time

Job summary

WAFF-TV/Gray Media in Huntsville, AL seeks a Digital Marketing Manager to lead our social-first content strategy and support digital and broadcast initiatives. The role partners with the Creative Services Director to drive engagement across all platforms, while collaborating with news and sales teams.

The ideal candidate is a dynamic creator with a strong sense of emerging social trends, capable of growing audiences and fostering community across station brands and client partnerships.

Qualifications

• Submit Demo reel and/or creative examples
• Excellent writing and communication skills
• Knowledge of major social platforms (Facebook, Instagram, TikTok, YouTube)
• Experience with video, photography, lighting, and audio pre/post production
• Experience with Adobe Creative Cloud, Premiere, and After Effects preferred
• Experience using Canva and other social-first applications that establish and lock in brand guidelines
• Ability to edit short and long-form content

Responsibilities

• Collaborate with the Creative Services Director, News Digital Content Manager, and Local Sales Managers to plan and execute multi-platform social and digital marketing campaigns.
• Develop platform-specific content strategies and maintain an organized daily and weekly content calendar.
• Create highly engaging, trend-aware social content designed to grow followers and advance station brands, partner initiatives, and client sponsorships.
• Shoot and edit short- and long-form content (experience with video shooting and editing a strong plus).
• Write engaging headlines and social copy that fit our brands.

Skills

Writing & communication

Social platforms knowledge

Video production

Content strategy

Tools

Adobe Creative Cloud

Premiere

After Effects

Canva

Job description

WAFF-TV/Gray Media in Huntsville, AL seeks a Digital Marketing Manager to lead our social-first content strategy and support digital and broadcast initiatives. The role partners with the Creative Services Director to drive engagement across all platforms, while collaborating with news and sales teams.

The ideal candidate is a dynamic creator with a strong sense of emerging social trends, capable of growing audiences and fostering community across station brands and client partnerships.