DIGITAL EXECUTIVE PRODUCER - WAFF

Gray Media, Inc.; Huntsville (AL); On-site; USD 85,000 - 120,000; Full time

Job summary

Gray Media, Inc. (WAFF-TV/Gray Media) in Alabama is seeking a Digital Executive Producer to lead the daily social media plan and streaming coverage. You will tailor content by platform, ensure live coverage, and guide a team of digital journalists in story development and execution.

You will monitor analytics, drive multi-platform coverage, and train staff on best practices. This role emphasizes strong news judgment and cross-platform leadership in a fast-paced environment.

Qualifications

• Background as a Digital Content Producer, Digital Manager, or Executive Producer at a television station.
• College degree preferred.
• Strong news judgment, leadership, and multi-platform expertise.

Responsibilities

• Monitor analytics to track performance and guide daily digital strategy
• Lead breaking news coverage across digital, social, and streaming platforms
• Drive SEO best practices and audience growth initiatives
• Train and coach digital staff on writing, workflow, and platform best practices
• Review scripts for legality, grammar, accuracy, fairness, and tone to ensure stories feel right for our audience

Skills

Digital content leadership

Cross-platform expertise

News judgment

Education

College degree

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets, serving 117 full-power television markets that collectively reach about 37% of U.S. television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WAFF:

WAFF/WAAY is the strongest duopoly in Alabama on television and digital platforms. We dominate weather, breaking news, enterprise, and investigative stories. Our mindset is "digital always".

Job Summary/Description:

The digital executive producer should lead the daily social media plan - determining what stories go "where" and tailoring content strategically by platform. Ensure the team is responsive on streaming, with live coverage and new content continuously updated in the Streaming Center. Collaborate closely with other news managers as a content expert, working with reporters during the day on story development and execution.

Duties/Responsibilities include, but are not limited to:

• Monitor analytics to track performance and guide daily digital strategy
• Lead breaking news coverage across digital, social, and streaming platforms
• Drive SEO best practices and audience growth initiatives
• Train and coach digital staff on writing, workflow, and platform best practices
• Review scripts for legality, grammar, accuracy, fairness, and tone to ensure stories feel right for our audience

Qualifications/Requirements:

• Background as a Digital Content Producer, Digital Manager, or Executive Producer at a television station
• College degree preferred
• Strong news judgment, leadership, and multi-platform expertise

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

WAFF-TV/Gray Media is a drug-free company

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.