Digital Engagement Strategist: Fundraising & Content

MemberLeap; City of Albany (NY); Hybrid; USD 57,000 - 60,000; Full time

Job summary

University at Albany is seeking a Digital Engagement Manager to lead digital content across social media, email, and web in support of fundraising and engagement goals. You will coordinate campaigns, develop a strategic content calendar, and collaborate with campus partners to strengthen brand voice.

The role requires strong editing, communication, and project management skills, with a focus on diversity, equity, inclusion, and belonging within our campus community.

Qualifications

• Knowledge of digital content trends and best practices for social media and video production.
• Strong editing and copy-editing skills with attention to detail.
• Excellent verbal and written communication for diverse audiences.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Responsibilities

• Create and manage platform-specific digital content across social, email, and web for fundraising and engagement goals.
• Support fundraising initiatives through digital promotions, giving days, and events.
• Build and deploy email communications with best practices.
• Plan and execute integrated digital campaigns to raise awareness and participation.
• Grow social media engagement, including peer-to-peer and volunteer efforts.
• Capture photos and video at campus events and provide real-time coverage.
• Produce and edit interviews, testimonials, and event footage.
• Develop a strategic content calendar and align messaging with campus partners.

Skills

Digital content creation

Social media management

Video production/editing

Editing & copy-editing

Written & verbal communication

Project management

Inclusive/equity focus

Collaboration

Campaign analysis

Tools

Adobe Photoshop

Adobe InDesign

Video editing software

Email marketing platforms

Analytics tools

GiveCampus

Job description

University at Albany is seeking a Digital Engagement Manager to lead digital content across social media, email, and web in support of fundraising and engagement goals. You will coordinate campaigns, develop a strategic content calendar, and collaborate with campus partners to strengthen brand voice.

The role requires strong editing, communication, and project management skills, with a focus on diversity, equity, inclusion, and belonging within our campus community.