Digital Engagement Lead — Strategy & Delivery

PROPELLER; Summit (NJ); Hybrid; USD 145,000 - 165,000; Full time

Benefits offered by this job

Job summary

Propeller, a healthcare marketing agency with a HQ in Summit, NJ, seeks an Associate Director of Digital Engagement to own the full lifecycle of digital engagement for assigned brands. You will manage a team, guide strategy, and drive performance across channels, collaborating with leadership to meet brand objectives.

The role requires hands-on leadership, strong communication, and knowledge of digital trends.

Responsibilities

• Provide direct digital engagement support on your assigned brands and business unit
• Providing oversight and management on direct report’s tasks; overseeing the performances and productivity levels; keeping a pulse on their individual workload and balancing resource utilization as required, in partnership with Director
• Conducting weekly 1:1 and group pod meetings with direct reports, conducting performance evaluations, providing guidance, feedback, and support on their responsibilities
• Relaying important company information from leadership to direct reports
• Demonstrate thought leadership, stay abreast surrounding current digital trends, and disseminate information cross functionally when appropriate to keep teams informed; examples include participation on MLR calls for key projects, client discussions, light education for internal teams and client partners
• Foster and lead relationships with third‑party vendors and/or engagement partners – propelling our digital expertise and exhibiting collaborative attitudes and behaviors in meetings and communications
• Oversee and inform media and channel strategy; ensure tactical executions align with brand/digital strategy to ultimately be positioned to meet brand objectives
• Serve as a resource for internal execution teams to guide throughout the engagement process; contribute to identifying areas of optimization, including new potential workflows or strategies to maximize efficiency
• Collaborate on digital engagement workflow by reviewing digital executions to ensure best practices and specifications are being followed (in Ziflow or in offline discussions), and support MLR submission preparation as required
• Contribute and advise on UI/UX discussions within digital executions, inclusive of developing site maps or UX prototypes and leading those discussions
• Analyze engagement workflows to find efficiency gaps and collaborate with project management peers and senior leadership to standardize workflows

Job description

Propeller, a healthcare marketing agency with a HQ in Summit, NJ, seeks an Associate Director of Digital Engagement to own the full lifecycle of digital engagement for assigned brands. You will manage a team, guide strategy, and drive performance across channels, collaborating with leadership to meet brand objectives.

The role requires hands-on leadership, strong communication, and knowledge of digital trends.