Digital & Radio Account Executive

Cumulus Media Inc.; Lafayette (LA); On-site; USD 50,000 - 80,000; Full time

Job summary

Cumulus Media is seeking a Digital and Radio Account Executive in Lafayette, LA to create integrated marketing campaigns for local and regional clients. You will manage client relationships, protect and grow revenue, and develop new business opportunities across broadcast, digital, and events.

The role requires a data-driven, digitally savvy salesperson who can deliver customized marketing solutions and close deals while aligning with company objectives and revenue targets.

Qualifications

• 2+ years in Media Sales background preferred.
• Bachelor's degree in business, Marketing or related field preferred.
• Proficient in Microsoft Office suite, social networking platforms and CRM tools.
• Excellent communication skills.
• Passion for developing new business relationships in outside sales.
• Enjoy presenting to clients about sales opportunities and post-sale successes.
• Strong understanding of lead generation.

Responsibilities

• Identify client needs by understanding goals and market trends to develop customized marketing solutions.
• Deliver marketing solutions via multi-platform, integrated sales presentations across station digital assets, broadcast, and events.
• Negotiate and close business to drive revenue and foster long-term client relationships.
• Learn and present knowledge of Cumulus Media assets and advertising opportunities.
• Represent the full suite of products and services to clients, including digital, internet-based marketing, social media, streaming, events, and programming.
• Manage time to optimize revenue opportunities, client interactions, and fulfillment of sales agreements.
• Prospect aggressively to maintain a full pipeline of sales prospects.
• Prepare orders, resolve billing issues, submit reports on sales, pipeline, forecasts, and competitive analysis.
• Collaborate to represent the brand and help clients achieve success.

Skills

Media sales

CRM tools

Microsoft Office

Communication

Lead generation

Presenting to clients

Networking

Education

Bachelor's degree in business/Marketing or related field

Tools

CRM tools

Microsoft Office

Job description

Company Overview

Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 377 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainmentprogramming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network;and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reachthrough broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live eventexperiences. For more information visit www.cumulusmedia.com.

Position Overview

Cumulus Media- LAFAYETTE, LA is seeking a dynamic Digital and Radio Account Executive to join our team! We are looking for passionate, motivated, goal-oriented individuals with high business acumen and the desire to WIN in a fast-paced highly competitive sales environment. Someone who is digitally savvy and desire to create integrated marketing campaigns for their clients. In return, we offer a unique opportunity: a challenging mission, world-class tools to help you succeed, inspired leadership and the chance to realize your full potential as a professional.

The Digital and Radio Account Executive successfully manages relationships with dozens of local and regional businesses, protects and grows the revenue base, identifies and creates new business opportunities with existing and new clients; provides marketing solutions to help customers achieve their business goals; strategically plans and implements initiatives to meet personal, company and corporate directives, recognises that achieving budgeted revenue targets is the minimum expectation of performance. The right individual will invest in personal professional development, understanding technology, marketing and the full suite of company products and services.

Key Responsibilities & Qualifications

Key Responsibilities:

• Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized marketing solutions to meet client objectives
• Deliver and Develop effective and informed marketing solutions via multi-platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the client
• Ability to negotiate and close business that drives revenue results and fosters long term client relationships, regardless of medium or platform
• Commitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge thus staying relevant and current with industry advertising opportunities for your clients
• Represent the full suite of products and services as marketing solutions to new and existing clientele. This includes station digital assets, internet-based marketing, social media, streaming, events and specialized programming
• Ability to appropriately manage time to optimize revenue opportunities, client interaction, implementation and fulfillment of successful sales agreements. Individual must be able to assist in the development of creative messaging, regardless of platform
• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to maintain a full pipeline of sales prospects at all times
• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
• Collaborate, create, and capitalize on opportunities to best represent our brand while working to help your clients achieve success

Qualifications:

• 2+ years in Media Sales background preferred
• Bachelor's degree in business, Marketing or related field is preferred
• Proficient in Microsoft Office suite, social networking platforms and CRM tools
• Excellent communication skills
• Passion for developing new business relationships in an outside sales role
• Enjoy presenting to clients of sales opportunities and post-sale successes
• Strong understanding of lead generation and ability to connect with viable prospects