Digital Marketing Specialist

Sarkes Tarzian; Chattanooga (TN); On-site; USD 50,000 - 75,000; Full time

Benefits offered by this job

Health Insurance

Life Insurance

Vision Insurance

401K Contribution

Holiday Pay

Job summary

Sarkes Tarzian in Chattanooga, TN is seeking a Digital Marketing Specialist to sell digital assets, services and strategy, and to drive the station's digital revenue growth. You will lead generation through cold calls and prospecting, inspire the sales team, and collaborate with the broadcast team to deliver ROI-driven marketing solutions.

The ideal candidate has 2–3+ years of sales experience in online media, preferably TV/radio, and a Bachelor's degree in Business, Marketing or Communications.

Qualifications

• 2–3+ years of sales experience in online media, including Internet ad sales and online marketing.
• Experience with TV and/or Radio stations or other media is preferred.
• Bachelor's degree in Business, Marketing or related field.
• Strong knowledge of multi-media ROI-based marketing solutions and product knowledge.

Responsibilities

• Sell digital assets, services and strategy for the station.
• Grow the station's digital revenue.
• Lead generation and prospecting through cold calls and requests for proposals.
• Collaborate with cross-functional teams to improve sales workflows and operational efficiency.

Skills

Sales experience

Digital marketing knowledge

Communication skills

Team leadership

Education

Bachelor's degree in Business/Marketing/Communications

Tools

Microsoft Office

Job description

Digital Marketing Specialist Job Description

The Digital Marketing Specialist (DMS) will sell individually as well as work with the broadcast team to sell digital assets, services and strategy. This energetic, fast-paced, and collaborative strategist is a role that is accountable for growing the station's digital revenue. The DMS must also demonstrate strong and ongoing initiative to develop and cultivate new and existing leads through cold calls, telephone prospecting, request for proposals, etc. It is the role of the DMS to inspire, work with and motivate the sales team through clear, constant communication and create a culture of teamwork. This position needs strong digital product knowledge: the ability to explain the logistics and functionality of Digital Marketing (Social Media, Search, Email Marketing, Website Design, etc.) at a high level as well as in detail. Additionally, the role will also be responsible for identifying opportunities to streamline and improve sales processes and workflows, collaborating with cross-functional teams to enhance operational efficiency.

Qualifications:

To be considered, you must have 2-3+ years SALES experience in the area of online media including Internet ad sales and online marketing and an understanding of web content as it relates to sales.

Experience working with TV and/or Radio stations or other media is preferred. Ideal candidate will have:

• Bachelor ’ s degree in Business, Marketing, Communications or related field.(required)
• Experience collaborating and leading a team of sales managers and sales reps.
• Extensive knowledge of multi-media ROI-based creative marketing solutions including superior product knowledge.

Additional requirements include:

• Experience with streaming media technology, knowledge of ad networks and video pre roll a plus.
• Ability to organize and prioritize while juggling multiple projects simultaneously.
• Ability to work in a fast-paced environment.
• Professional and positive manner when working with clients and others.
• Superior knowledge of Microsoft Office (Word, Excel, PowerPoint, and Outlook.)
• Proven record of successfully leading in a goal-oriented, highly accountable environment.
• Ability to build and manage a B2B sales organization.
• Ability to maintain a deep and broad understanding of the market (customers, prospects, key trends).
• Possess an understanding of competitive media in the market.
• Strong communication, negotiation and influencing skills (both written and oral).
• Strong problem-solving and decision-making skills.
• A valid driver's license, clean motor vehicle record, and reliable daily access to a personal vehicle are required. This position involved frequent local travel throughout the station’s listening/viewership area to meet with prospective and current clients.
• Health, Life, and Vision Insurance
• 401K Contribution
• Holiday Pay
• …and more!

The Digital Marketing Specialist will be a full time 40 hour per week position working100% on-site at the station. Normal business hours are 8AM – 5PM.

Sarkes Tarzian is an equal opportunity employer.