Digital Demand Generation Specialist

Electro Rent; California, Northern (MO, KY); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Remote work opportunity

Medical, dental & vision coverage

401(k) with company match

Paid Time Off

13 paid holidays

Generous tuition reimbursement

Wellness benefits

Job summary

Electro Rent is seeking a Digital Demand Generation Specialist to grow our B2B marketing program. This remote role focuses on creating integrated campaigns that generate qualified leads and accelerate pipeline across High-Speed Digital & Semiconductor, Telecom, Data Center, and other strategic markets.

You’ll own multi-channel campaigns, work with Pardot and Salesforce, partner with Sales and Product teams, and use data-driven testing to improve performance.

Qualifications

• 5+ years of B2B demand generation experience.
• Strong hands-on Pardot and Salesforce expertise.
• Experience building and optimizing multi-channel campaigns.
• Knowledge of lead nurturing, segmentation, A/B testing, and campaign analytics.
• Strong project management and cross-functional collaboration skills.

Responsibilities

• Own multi-channel demand generation campaigns from strategy through results.
• Build campaigns across email, paid media, social, webinars, events, landing pages, and lead nurture.
• Work hands-on with Pardot and Salesforce.
• Partner directly with Sales, Product Management, Content, and OEM partners.
• Use data, segmentation, testing, and analytics to continuously improve performance.
• Help turn marketing engagement into qualified opportunities and measurable pipeline.
• Bring forward new ideas and have meaningful ownership of your programs.

Skills

B2B demand generation

Multi-channel campaigns

Lead nurturing & segmentation

A/B testing & analytics

Project management & collaboration

Tools

Pardot

Salesforce

Job description

Overview

Turn Demand Into Growth. Build What’s Next.

Ready to take your B2B marketing career to the next level? Electro Rent is growing — and we’re looking for a Digital Demand Generation Specialist to grow with us.

This is more than a campaign execution role. It’s an opportunity to bring your ideas, expertise, and creativity to a global organization serving some of the world’s most innovative technology markets.

As ourDigital Demand Generation Specialist, you’ll create integrated campaigns that generate qualified leads, accelerate pipeline, and connect customers with solutions across High-Speed Digital & Semiconductor, Telecom, Data Center, and other strategic growth markets.

And the best part? This is a remote opportunity, giving you the flexibility to do your best work while making an impact across the organization.

Responsibilities

You’ll have the opportunity to:

• Own multi-channel demand generation campaigns from strategy through results
• Build campaigns across email, paid media, social, webinars, events, landing pages, and lead nurture
• Work hands-on with Pardot and Salesforce
• Partner directly with Sales, Product Management, Content, and OEM partners
• Use data, segmentation, testing, and analytics to continuously improve performance
• Help turn marketing engagement into qualified opportunities and measurable pipeline
• Bring forward new ideas and have meaningful ownership of your programs

Is This You?

We’re looking for an experienced B2B marketer who combines creativity, curiosity, technical know-how, and a passion for results.

You’ll stand out if you bring:

• 5+ years of B2B demand generation experience
• Strong hands-on Pardot and Salesforce expertise
• Experience building and optimizing multi-channel campaigns
• Knowledge of lead nurturing, segmentation, A/B testing, and campaign analytics
• Strong project management and cross-functional collaboration skills

Experience with technology marketing, OEM/channel partnerships, MDF-funded programs, or technical markets is an added plus.

Qualifications

Because your career should come with more than a paycheck.

At Electro Rent, we want our employees to have the resources, flexibility, and opportunities they need to succeed — professionally and personally.

Our comprehensive rewards and benefits include:

• Salary Range: $80,000-$100,000 per year
• Remote work opportunity
• Medical, dental & vision coverage
• 401(k) with company match
• Paid Time Off
• 13 paid holidays, including observed and floating holidays
• Generous tuition reimbursement to support your continued education and development
• Wellness benefits and resources
• Opportunities to learn, grow, and build your careerAnd more!

Ready to Make Your Mark?

If you’re energized by the intersection of marketing + technology + data + growth, we’d love to hear what you can bring to Electro Rent.

Bring your ideas. Build meaningful campaigns. Create measurable impact. Grow with us.

We’re Proud to Be an Equal Opportunity Employer

At Electro Rent, we value a diverse and inclusive workplace where everyone has the opportunity to succeed. We welcome qualified applicants of all backgrounds and provide equal employment opportunities in accordance with applicable law.