Digital Customer Engagement Marketing Manager

Manulife

Boston (MA)

Hybrid

USD 92,000 - 160,000

Full time

3 days ago

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Job summary

Manulife's John Hancock Insurance Marketing team is seeking a Customer Communications Marketing Manager to drive customer engagement and lead strategy for communications and campaigns targeting policyholders and partners. You will lead digital and traditional marketing initiatives, optimize performance via analytics, and deliver customer-centric experiences that support growth.

This role requires a strategic, execution-focused marketer with financial services experience and a digital-first

Qualifications

Excellent project and time management across multiple priorities and deadlines.
5–10 years of marketing experience in D2C within regulated industries (financial services, banking, healthcare).
Basic understanding of email automation platforms (e.g., Marketo).
Forward-thinking ideation to drive adoption using test-and-learn strategies.
Familiarity with Insurance business, Inforce block, and长-term care space insights.

Responsibilities

Develop and drive recommendations aligning with business objectives to improve customer outcomes.
Coordinate across teams to execute go-to-market tactics.
Build and maintain strong working relationships across the organization.
Manage day-to-day marketing projects and operational processes, including compliance reviews and workflow tracking.
Present regular project updates to internal business owners.