Digital-First Customer Communications Manager

Manulife/John Hancock; Boston (MA); Hybrid; USD 92,000 - 160,000; Full time

Job summary

Manulife/John Hancock in Boston seeks a Customer Communications Marketing Manager to lead customer engagement strategies and marketing campaigns for policyholders and insurance partners, with a digital-first mindset. You will collaborate across Marketing, Operations, and Inforce teams, oversee multi-channel programs, and measure impact through analytics to drive adoption, trust, and business growth.

The role emphasizes compliant, data-driven communication, product launches, and member engagement

Qualifications

• Excellent project and time management with multiple priorities.
• 5–10 years of marketing experience.
• D2C marketing in regulated industries.
• Basic knowledge of email automation platforms (Marketo).
• Forward-thinking ideation to drive adoption with tests.
• Learn insurance business and Inforce concepts quickly.
• Independent worker who updates the team and leadership.
• Strong relationship-building and influencing skills.
• Comfortable with analytics and measurement frameworks.
• Excellent writing, verbal, and analytical skills.
• Owner mindset

Responsibilities

• Develop and drive customer communication strategies aligned to objectives.
• Coordinate go-to-market tactics across teams.
• Build strong cross-organizational working relationships.
• Oversee day-to-day marketing projects and workflow processes.
• Present regular project updates to stakeholders.
• Develop and execute a marketing plan with a digital-first approach.
• Drive registrations and paperless adoption, exploring new channels.
• Continuously improve through competitive and industry insights.

Skills

Marketing experience

D2C marketing

Email automation

Analytics

Project management

Relationship building

Writing

Education

College degree

Advanced degree (plus)

Tools

Marketo

Job description

Manulife/John Hancock in Boston seeks a Customer Communications Marketing Manager to lead customer engagement strategies and marketing campaigns for policyholders and insurance partners, with a digital-first mindset. You will collaborate across Marketing, Operations, and Inforce teams, oversee multi-channel programs, and measure impact through analytics to drive adoption, trust, and business growth.

The role emphasizes compliant, data-driven communication, product launches, and member engagement