Customer Communications & Engagement Marketing Lead

John Hancock; Boston (MA); Hybrid; USD 92,000 - 160,000; Full time

Job summary

John Hancock seeks a Customer Communications Marketing Manager to drive engagement through customer-centric communication strategies and campaigns. The role partners with Marketing, Operations, and Inforce to deliver digital and traditional initiatives that strengthen relationships and adoption.

The ideal candidate has 5–10 years in D2C marketing within regulated sectors, with Marketo experience and a proven ability to manage projects and present updates to leadership.

Qualifications

• 5–10 years of marketing experience in D2C within regulated industries.
• Experience with email automation platforms (e.g., Marketo).
• Ability to learn Insurance business and inforce communications.
• Strong written, verbal and analytical skills.
• Ability to work independently and provide updates to leadership.

Responsibilities

• Develop and drive customer communication strategies and campaigns.
• Lead cross-functional efforts with Marketing, Operations, and Inforce teams.
• Optimize campaign performance through data insights and analytics.
• Manage go-to-market tactics and project workflows.
• Present regular updates to business owners and leadership.
• Advocate a digital-first mindset for registrations and paperless adoption.
• Continuously explore industry trends and drive improvements.

Skills

Writing skills

Analytical skills

Project management

Cross-functional

Digital marketing

Marketo

Relationship skills

Independent work

Leadership updates

Education

College degree

Advanced degree a plus

Tools

Marketo

Job description

John Hancock seeks a Customer Communications Marketing Manager to drive engagement through customer-centric communication strategies and campaigns. The role partners with Marketing, Operations, and Inforce to deliver digital and traditional initiatives that strengthen relationships and adoption.

The ideal candidate has 5–10 years in D2C marketing within regulated sectors, with Marketo experience and a proven ability to manage projects and present updates to leadership.