Director of Marketing Strategy & Business Operations

John Hancock; Boston (MA); Hybrid; USD 89,000 - 125,000; Full time

Job summary

Manulife/John Hancock seeks a Director of Marketing Strategy and Business Management to lead strategic planning, budgeting, reporting and team engagement for Retirement and Wealth Marketing. The role collaborates with leaders in Canada and the US to translate priorities into plans, align resources, and track progress for executive decision-making.

Responsibilities include governance, KPI tracking, and driving efficiency through data insights and AI-enabled initiatives, reporting to the Head of

Qualifications

• 8–10+ years of experience in asset management or related industry.
• Agency experience is required.
• Strong leadership and people-management capabilities.
• Solid understanding of investment concepts and markets.
• Experience with budgeting, forecasting and financial reporting.

Responsibilities

• Lead strategic marketing planning and annual/in-year plans.
• Coordinate priorities across portfolios and initiatives.
• Oversee governance, reporting and decision-making forums.
• Monitor KPIs, campaign performance and financials; provide leadership insights.
• Collaborate with Finance on funding, procurement and expenditure.
• Partner with Analytics to drive AI-enabled planning and measurement.
• Engage stakeholders and drive team development and change adoption.

Skills

Asset management experience

Investment knowledge

Leadership experience

Budget management

Communication and presentation

Education

Bachelor's degree

Job description

Manulife/John Hancock seeks a Director of Marketing Strategy and Business Management to lead strategic planning, budgeting, reporting and team engagement for Retirement and Wealth Marketing. The role collaborates with leaders in Canada and the US to translate priorities into plans, align resources, and track progress for executive decision-making.

Responsibilities include governance, KPI tracking, and driving efficiency through data insights and AI-enabled initiatives, reporting to the Head of