Digital Content Strategist — CMS & UX Leader

Newsletter Jobs; South Burlington (VT); On-site; USD 50,000 - 70,000; Full time

Job summary

The Digital Content Specialist at Newsletter Jobs will craft and optimize content for the UVM Health website using Drupal CMS to connect patients with trusted information and resources.

Candidates should be strong writers, editors and CMS users, with proven ability to manage multiple projects, collaborate with stakeholders, and apply SEO best practices to improve discoverability and engagement.

Qualifications

• Bachelor’s degree in journalism, communications, integrated marketing/communications or public relations preferred.
• Eight+ years experience in journalism, fast-paced communications or marketing environments.
• Experience collaborating with multiple stakeholders and driving new processes.
• Strong knowledge of SEO, analytics, content optimization and digital asset management systems.

Responsibilities

• Create, manage and optimize content for the UVM Health website using Drupal/WordPress.
• Develop, curate and publish content with an emphasis on SEO and user experience.
• Collaborate across teams, manage editorial calendars and measure engagement insights.
• Apply brand standards and ensure accessible, clear, navigable content for patients and families.

Skills

Strong writer

Editorial

CMS experience

SEO

Analytics

Project management

Stakeholder collaboration

Storytelling

Digital marketing

Drupal

WordPress

Multimedia

Editorial calendars

Content optimization

Metadata/taxonomy

Education

Bachelor’s degree in journalism/communications

Tools

Drupal

WordPress

Smartsheets

Excel

PowerPoint

MS Word

Job description

The Digital Content Specialist at Newsletter Jobs will craft and optimize content for the UVM Health website using Drupal CMS to connect patients with trusted information and resources.

Candidates should be strong writers, editors and CMS users, with proven ability to manage multiple projects, collaborate with stakeholders, and apply SEO best practices to improve discoverability and engagement.