Digital Content Strategist | Drupal, SEO & AI Discovery

umd; College Park (MD); On-site; USD 68,000 - 79,000; Full time

Job summary

University of Maryland, College Park is seeking a Digital Content Specialist to manage content across the school’s public website and intranet. You will publish and optimize pages in Drupal, advise colleagues on information presentation, and ensure accessibility and SEO best practices.

Responsibilities include maintaining faculty profiles, events, news, and downloadable materials, while collaborating with web, marketing, admissions, and IT teams to enhance user experiences.

Qualifications

• Three years of experience managing website content or similar digital platforms.
• Experience with Drupal, HTML, CSS, and Salesforce Marketing Cloud (journeys and lifecycle communications).
• Knowledge of accessibility practices (headings, links, alt text, tables, documents, embedded content).
• Understanding of SEO and content practices for better online discovery.

Responsibilities

• Manage and improve content across public website and intranet.
• Build and maintain pages in Drupal using Smith’s design system.
• Advise colleagues on effective online content presentation and information architecture.

Skills

Content management

Drupal

HTML

CSS

SEO

Accessibility

Content strategy

User-centered writing

Project management

Communication

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Job description

University of Maryland, College Park is seeking a Digital Content Specialist to manage content across the school’s public website and intranet. You will publish and optimize pages in Drupal, advise colleagues on information presentation, and ensure accessibility and SEO best practices.

Responsibilities include maintaining faculty profiles, events, news, and downloadable materials, while collaborating with web, marketing, admissions, and IT teams to enhance user experiences.