Digital Content Strategist

NC State University; Raleigh (NC); On-site; USD 35,000 - 97,000; Full time

Job summary

An established industry player seeks a Digital Content Strategist to elevate its digital presence and support revenue-generating goals. This role involves developing digital campaigns, managing social media content, and engaging with fans through creative storytelling. The ideal candidate will possess strong skills in photography, video, and graphic design, and will thrive in a fast-paced environment. Join a dynamic team dedicated to inspiring student-athletes and enhancing the overall fan experience. If you have a passion for digital content and sports, this opportunity is perfect for you!

Qualifications

• Bachelor’s degree in a discipline related to the area of assignment.
• Prior experience with Adobe software and social media channels.

Responsibilities

• Develop and execute digital-first campaigns for NC State Athletics.
• Create engaging content for social media channels to enhance fan engagement.

Skills

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Social Media Management

Content Strategy

Project Management

Education

Bachelor's degree in a related field

Tools

Adobe Premiere Pro

Social Media Analytics Tools

Job description

Please see Special Instructions for more details.

Please be prepared to attach resume, cover letter and document containing 3 professional references.

As part of our hiring process, we’d love to see examples of your work that highlight your content strategy skills. This could include links to social media content, blog posts, campaigns, or other digital assets you’ve created or contributed to. Feel free to upload a link to your portfolio, website, or any relevant materials as other documents.

Job Posting Information

Posting Number

Posting Number PG194573SP

Internal Recruitment

Internal Recruitment No

Working Title

Working Title Digital Content Strategist

Anticipated Hiring Range

Anticipated Hiring Range Commensurate with experience

Work Schedule

Work Schedule 8 AM -5 PM, Monday - Friday; weekends and holidays as needed and to be expected.

Job Location

Department

About the Department

The mission of the NC State University Department of Athletics is to prepare student-athletes to compete at the highest level and to inspire them to be leaders now and for the future by providing the best environment to achieve their athletic, academic, and personal aspirations as well as providing support for the professional development of our coaches and staff, all within the role of the greater institutional relationships to the University.

As a key member of the NC State Athletics Digital Strategy team, the Digital Content Strategist plays a vital role in shaping and evolving the department’s digital presence. This position bridges content creation and strategic planning, developing digital-first campaigns that elevate the NC State Athletics brand while supporting revenue-generating goals including ticket sales, sponsorships, and fan engagement.

The strategist is responsible for developing and executing strategic social media and digital initiatives across official athletics accounts (@PackAthletics), ensuring content aligns with the department’s brand platform, strategic communications goals, and marketing objectives. This includes writing and producing engaging content that follows content strategy best practices, reinforces key messages from the department’s strategic plan, and strengthens relationships with fans and stakeholders.

The ideal candidate is a creative thinker and digital expert with strong photography, video, and graphic skills. They will attend key events to capture real-time content, support live engagement, and build compelling narratives that enhance the fan experience and expand the reach of NC State Athletics. This position plays a critical role in growing our online community, engaging core audiences, and building effective content distribution channels.

This position reports to the Senior Director of Digital Strategy.

Other Responsibilities

Other tasks and responsibilities may be assigned based on the needs of the organization and evolving priorities.

Qualifications

Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience.

All degrees must be received from appropriately accredited institutions.

Other Required Qualifications

• Prior experience with Adobe Photoshop, Adobe Illustrator and Adobe InDesign or comparable software.
• In-depth knowledge and understanding of social media channels and their audiences to develop targeted messages.
• Effective interpersonal skills. Must be able to establish and maintain relationships with external and internal audiences.
• Headline-writing and caption writing skills.
• Ability to meet tight deadlines.
• Must be able to handle multiple projects.
• Professional understanding of platforms including, but not limited to, Facebook, Twitter, Instagram, LinkedIn, YouTube and other emerging channels.
• Strong project management and organizational skills.
• Knowledge of Associated Press editorial style.

Preferred Qualifications

• Prior experience with Adobe Premiere Pro.
• Experience with social media analytics and reporting strongly preferred.
• Knowledge and understanding of sports preferred.
• Experience with higher education content a plus and/or B2C experience.

Required License or Certification

• N/A

Valid NC Driver's License required

Valid NC Driver's License required No

Commercial Driver's License Required?

Commercial Driver's License Required? No

Recruitment Dates and Special Instructions

Job Open Date

Job Open Date 05/06/2025

Earliest Close Date---- (Positions will be posted until 5:00 PM ET on this date. Positions remaining posted after this date are still accepting applications but may close at any time.)

Earliest Close Date---- (Positions will be posted until 5:00 PM ET on this date. Positions remaining posted after this date are still accepting applications but may close at any time.) 05/13/2025

Notice to Applicants

Special Instructions

Please be prepared to attach resume, cover letter and document containing 3 professional references.

As part of our hiring process, we’d love to see examples of your work that highlight your content strategy skills. This could include links to social media content, blog posts, campaigns, or other digital assets you’ve created or contributed to. Feel free to upload a link to your portfolio, website, or any relevant materials as other documents.

Position Number

Position Number 00108655

Position Type

Position Type SHRA

Position Classification Band Title

Position Classification Band Title Public Communication Specialist

Position Classification Band Level

Position Classification Band Level Journey

Position Classification Salary Range

Position Classification Salary Range $ 35,880 - $ 96,560

Salary Grade Equivalency

Salary Grade Equivalency GN10

Alternate Option

If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on competencies, equity, budget, and market considerations.

Full Time Equivalent (FTE) (1.0 = 40 hours/week)

Full Time Equivalent (FTE) (1.0 = 40 hours/week) 1.00%

Appointment

Appointment 12 Month Recurring

Mandatory Designation - Adverse Weather

Mandatory Designation - Adverse Weather Non Mandatory - Adverse Weather

Mandatory Designation - Emergency Events

Mandatory Designation - Emergency Events Non Mandatory - Emergency Event

Time Limited Position

Time Limited Position No

Time-Limited Appointment Length (if applicable)

Department Id

Department Id 105002 - Athletics - Internal/External Operations

EEO

NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-513-0574 to speak with a representative of the Office of Equal Opportunity.

If you have general questions about the application process, you may contact Human Resources at [phone] or [e-mail] .

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.

NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.

Supplemental Questions

Required fields are indicated with an asterisk (*).

• * How did you learn of this opportunity?
  • NCSU Website
  • Job Alert (automated email from our system)
  • NCSU Executive Search Services
  • Monster.com
  • CareerBuilder.com
  • InsideHigherEd.com
  • HigherEdJobs.com
  • Other Online Job Board
  • Carolina Job Finder / Employment Guide
  • Job / Career Fair
  • The Chronicle of Higher Education
  • Professional Journal
  • Print Advertisement (Newspaper / Periodical)
  • Radio / Television Advertisement
  • Professional Organization
  • Higher Education Recruitment Consortium (HERC)
  • Direct Contact from NCSU HR Representative / Recruiter
  • NCSU Employee Referral
  • Social Media (LinkedIn, Twitter, Facebook, Other)
  • Other
• If you learned about this vacancy from "other source" or "other website", please provide the source.

  (Open Ended Question)

• * Please select the response below that best describes your experience/education for the Public Communication Specialist position.
  • Bachelor's, Master's, or Doctorate in a related field
  • Associate's, Bachelor's, Master's, or Doctorate in an unrelated field and four years of related experience
  • Associate's in a related and two years of related experience
  • Combination of post-high school education and/or experience in a related field to equal at least 4 years (ex. 1 year towards a related degree and 3 years of related experience)
  • Did not complete high school but have a combination of high school education and related experience to equal 8 years (ex. 1 year of high school and 7 years of related experience)
  • None of the above
• * Briefly describe your experience with graphic design software (such as Adobe Photoshop, Illustrator, and InDesign).

  (Open Ended Question)

• * Do you have experience using (or at least knowledge of) the Associated Press style?
  • Yes
  • No
• * Do you possess an in-depth working knowledge of Facebook, Twitter, Instagram and LinkedIn?
  • Yes
  • No
• * The NCAA requires disclosure of certain relationships between potential employees and student athletes and their families as well as recruits and their families. Please check if you are any of the following:
  • A parent/legal guardian of a football or basketball (men’s or women’s) recruit or current NC State student-athlete.
  • A relative of a football or basketball (men’s or women’s) recruit or current NC State student-athlete.
  • A high school/ college coach who works with football or basketball (men’s or women’s).
  • A strength coach or personal trainer who works with a football or basketball (men’s or women’s) recruit or current NC State student-athlete.
  • None of the above.
• If you checked any of the boxes above (except, None of the above box), please provide details below.

  (Open Ended Question)

Required Documents

• Resume/CV
• Cover Letter
• Contact Information for References
Optional Documents
• Other Document (1)
• Other Document (2)
• Other Document (3)

NC STATE UNIVERSITY
RALEIGH, NC 27695
PHONE: [phone]