Digital Content & Social Media Specialist

Birmingham; Birmingham (AL); On-site; USD 42,000 - 66,000; Full time

Benefits offered by this job

Health insurance

Paid vacation/sick days

Job summary

PMT Publishing, home to Birmingham Home & Garden, Business Alabama, and Mobile Bay Magazine, seeks a creative digital content professional to manage day-to-day social media and run digital marketing campaigns for Birmingham Home & Garden and Business Alabama.

This in-office role requires initiative, strong organization, and the ability to manage competing priorities and tight deadlines. Fridays are half-days; benefits include health insurance and paid vacation/sick days.

Qualifications

• 2–4 years of relevant social media, digital content, or digital marketing experience.
• Proven experience producing Reels and short-form video, writing social media copy, and managing multiple accounts.
• Experience with Canva, video-editing tools, WordPress, and social media scheduling platforms.
• Familiarity with Adobe Creative Suite, email marketing, digital advertising, analytics, and SEO preferred.

Responsibilities

• Manage shared social media calendars and create, schedule, and publish content across platforms for Birmingham Home & Garden and Business Alabama.
• Produce engaging graphics, captions, photography, reels, and short-form videos reflecting each publication's audience.
• Maintain Birmingham Home & Garden's social presence with designer features, home tours, and event coverage.
• Grow Business Alabama's LinkedIn, Facebook, and Instagram audiences with stories and programs.
• Create, proof, test, and schedule sponsored newsletters and sponsored website content; coordinate client materials and approvals.
• Place and monitor digital display ads, verify launches, track deliverables, and prepare reports.

Skills

Social media management

Content creation

Writing & editing

Organization & deadlines

Tools

Canva

Video editing tools

WordPress

Social media scheduling platforms

Adobe Creative Suite

Email marketing tools

Job description

Home Digital Content & Social Media Specialist

Digital Content & Social Media Specialist

PMT Publishing, home to Birmingham Home & Garden, Business Alabama, and Mobile Bay Magazine, seeks a creative, organized digital content professional to manage day-to-day social media and execute digital marketing campaigns for Birmingham Home & Garden and Business Alabama. This hands-on role requires strong organizational skills, initiative, and the ability to manage competing priorities and meet deadlines.

Key Responsibilities

• Manage shared social media calendars and create, schedule, and publish content for both brands across Instagram, Facebook, LinkedIn, and other appropriate platforms.
• Produce engaging graphics, captions, photography, Instagram Reels, and short-form videos. Develop ideas that reflect each publication's audience and priorities.
• Maintain Birmingham Home & Garden's established social presence, including consistent designer features, Inspiration Home spotlights, sponsor recognition, home tours, and event coverage.
• Grow Business Alabama's LinkedIn, Facebook, and Instagram audiences by promoting stories, special publications, and programs such as Rising Stars, Best Companies, and Top Rank.
• Create, proof, test, and schedule sponsored e-newsletters and sponsored website content. Coordinate client materials and approvals.
• Place and monitor digital display advertisements, verify campaigns launch correctly, track deliverables, and prepare routine performance reports.
• Support contests, events, and special promotions for both brands before, during, and after each initiative.
• Coordinate content and approvals with the Digital Director, editorial teams, sales, designers, advertisers, and other partners.
• Keep shared calendars and project trackers current, including promotional commitments, deadlines, approvals, and completed placements.
• Manage multiple projects and deadlines while keeping the digital team informed of progress and priorities.

Qualifications

• 2–4 years of relevant social media, digital content, or digital marketing experience, or equivalent demonstrated skills.
• Proven experience producing Reels and short-form video, writing social media copy, and managing multiple social media accounts.
• Experience with Canva, video-editing tools, WordPress, and social media scheduling platforms.
• Familiarity with Adobe Creative Suite, email marketing, digital advertising, analytics, and SEO is preferred.
• Strong organizational, writing, proofreading, and communication skills.

The Right Fit

Creative, dependable, and proactive, with the ability to take ownership of projects, work independently, and collaborate effectively with others.

This is a full-time, in-office position based in Birmingham, Alabama. Fridays are half days. Benefits include health insurance and paid vacation/sick days.

ABOUT US Business Alabama covers business, large and small, in all sectors of the Alabama economy. From emerging technologies to vital manufacturing clusters, Business Alabama has been tracking the growth of the Alabama economy for more than three decades.