Social Media Coordinator

Strong Automotive; Birmingham (AL); On-site; USD 35,000 - 48,000; Full time

Job summary

Paycom - ATS in Birmingham, AL is seeking a Social Media Coordinator to support the paid social team with auditing, reporting, and optimization. This entry-level role involves daily maintenance, content support, review responses, and collaboration with clients to ensure consistent brand messaging across platforms. Strong communication and data analysis will help drive improvements.

Ideal candidates have a marketing-related degree and a eagerness to grow in digital advertising.

Qualifications

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Responsibilities

• Assist paid social team with auditing, reporting, and optimization of paid campaigns.
• Manage and respond to reviews on social platforms with a professional tone.
• Coordinate with clients on handling negative review responses and external communication.
• Perform daily account maintenance for social media campaigns.
• Support content creation and posting as needed.
• Maintain daily pacing and performance sheets for the team.
• Conduct comprehensive paid social audits for efficiency of campaigns, targeting, spend, catalogs.
• Support development and implementation of paid social strategies.
• Participate in creative brainstorming and development processes.
• Monitor social media trends and platform changes.

Skills

Written communication

Verbal communication

Attention to detail

Multitasking

Data analysis

Education

Bachelor's degree in Marketing, Communications, Advertising, Business, or related field

Tools

Microsoft Excel

Google Sheets

Job description

Job Details: Job Location: Birmingham, AL 35223, Position Type: Full Time, Travel Percentage: None, Job Shift: Day, Job Category: Marketing,

The Social Media Coordinator will aid the social team in completing daily social tasks as assigned. As an entry-level position, the Social Media Coordinator will assist the team with auditing, daily maintenance tasks, and campaign support, all while gaining valuable experience in the creation and management of social media campaigns. This position provides an excellent opportunity for growth and advancement in digital marketing.

Overview

• Assist the paid social team with auditing, reporting, and optimization of paid campaigns.
• Manage and respond to reviews on social platforms, ensuring a professional and consistent tone.
• Coordinate with clients in handling negative review responses and providing clear and prompt external communication.
• Perform daily account maintenance tasks for social media campaigns, and support content creation and posting as needed.
• Maintain daily pacing and performance sheet for team members.
• Conduct comprehensive paid social audits to ensure campaigns, targeting, spend, and catalog feeds are operating efficiently and effectively.
• Support the Social Media Coordinators, Team Lead, and Manager in developing and implementing paid social strategies.
• Participate in creative content brainstorming and development processes.
• Monitor social media trends and stay updated with platform capabilities & changes.
• Support the team in ensuring campaign and brand consistency.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field preferred.
• Strong interest in social media marketing and digital advertising.
• Excellent written and verbal communication skills.
• Strong attention to detail and organizational skills.
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
• Proficient in Microsoft Excel and Google Sheets.
• Comfortable learning new software, platforms, and digital marketing tools.
• Ability to analyze data and identify trends or opportunities for improvement.
• Professional and customer-focused approach to client communication.
• Self-motivated, dependable, and eager to learn and grow within a team environment.

Preferred Qualifications

• Internship, coursework, or hands-on experience in social media, marketing, advertising, or customer service.
• Familiarity with major social media platforms, including Facebook, Instagram, TikTok, and LinkedIn.
• Basic understanding of paid social advertising concepts and metrics.
• Experience managing online reviews or customer interactions is a plus.