DIGITAL CONTENT PRODUCER - WAFB

Gray Media, Inc.; Baton Rouge (LA); On-site; USD 40,000 - 60,000; Full time

Job summary

WAFB, part of Gray Media, in Baton Rouge, seeks a Digital Content Producer to create and publish daily digital content for web, apps, and social platforms. You will write, edit, and optimize headlines and metadata, and edit video for short-form pieces.

You will work with newsroom leadership to plan coverage, ensure accuracy, and meet tight deadlines while maintaining AP style and verification standards.

Qualifications

• Bachelor's degree or equivalent experience in Journalism, Communications, Digital Media, or related field.
• Excellent writing and editing skills; strong command of AP style and headline writing.
• Working knowledge of SEO best practices and social platform publishing workflows.
• Proficiency with common digital tools (CMS, social publishing, basic photo/video editing software).
• Ability to make sound editorial judgments under deadline; strong fact-checking and verification habits.
• Comfortable collaborating across teams and taking direction while also working independently.
• Flexible schedule willingness (nights/weekends/holidays as news demands).

Responsibilities

• Produce and publish daily digital content for web, app, and social platforms, ensuring accuracy, clarity, and strong storytelling.
• Write, edit, and optimize headlines, SEO metadata, and social copy to maximize reach and engagement.
• Edit video for digital platforms (clips, teases, short-form), adding basic graphics, captions, and branding as needed.
• Work with newsroom leadership, producers, and reporters to plan coverage and execute timely updates on breaking news.
• Maintain high editorial standards (AP style, grammar, verification) and uphold journalistic ethics and station guidelines.
• Manage multiple deadlines simultaneously and communicate clearly with internal teams on priorities and status.

Skills

Writing

AP style

Headline writing

SEO knowledge

CMS

Video editing

Team collaboration

Deadline-driven

News judgment

Education

Bachelor's degree in Journalism, Communications, Digital Media, or equivalent experience

Tools

CMS platforms

Photo/Video editing software

Social publishing tools

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 46 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios.

About WAFB:

WAFB, located in Baton Rouge, is known for its long history of award-winning news, weather, and sports coverage and its deep commitment to serving South Louisiana.

Job Summary/Description:

WAFB, located in Baton Rouge, is seeking a digital content producer to join our team.

Duties/Responsibilities include (but are not limited to):

• Produce and publish daily digital content for web, app, and social platforms, ensuring accuracy, clarity, and strong storytelling.
• Write, edit, and optimize headlines, SEO metadata, and social copy to maximize reach and engagement.
• Edit video for digital platforms (clips, teases, short-form), adding basic graphics, captions, and branding as needed.
• Work with newsroom leadership, producers, and reporters to plan coverage and execute timely updates on breaking news.
• Maintain high editorial standards (AP style, grammar, verification) and uphold journalistic ethics and station guidelines.
• Manage multiple deadlines simultaneously and communicate clearly with internal teams on priorities and status.

Qualifications/Requirements:

• Bachelor's degree in Journalism, Communications, Digital Media, or equivalent experience.
• Excellent writing and editing skills; strong command of AP style and headline writing.
• Working knowledge of SEO best practices and social platform publishing workflows.
• Proficiency with common digital tools (CMS, social publishing, basic photo/video editing software).
• Ability to make sound editorial judgments under deadline; strong fact-checking and verification habits.
• Comfortable collaborating across teams and taking direction while also working independently.
• Flexible schedule willingness (nights/weekends/holidays as news demands).

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

WAFB-TV/Gray Media is a drug-free company.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.