Multimedia Digital Content Producer

Gray Media, Inc.; Baton Rouge (LA); On-site; USD 40,000 - 60,000; Full time

Job summary

WAFB, part of Gray Media, in Baton Rouge, seeks a Digital Content Producer to create and publish daily digital content for web, apps, and social platforms. You will write, edit, and optimize headlines and metadata, and edit video for short-form pieces.

You will work with newsroom leadership to plan coverage, ensure accuracy, and meet tight deadlines while maintaining AP style and verification standards.

Qualifications

• Bachelor's degree or equivalent experience in Journalism, Communications, Digital Media, or related field.
• Excellent writing and editing skills; strong command of AP style and headline writing.
• Working knowledge of SEO best practices and social platform publishing workflows.
• Proficiency with common digital tools (CMS, social publishing, basic photo/video editing software).
• Ability to make sound editorial judgments under deadline; strong fact-checking and verification habits.
• Comfortable collaborating across teams and taking direction while also working independently.
• Flexible schedule willingness (nights/weekends/holidays as news demands).

Responsibilities

• Produce and publish daily digital content for web, app, and social platforms, ensuring accuracy, clarity, and strong storytelling.
• Write, edit, and optimize headlines, SEO metadata, and social copy to maximize reach and engagement.
• Edit video for digital platforms (clips, teases, short-form), adding basic graphics, captions, and branding as needed.
• Work with newsroom leadership, producers, and reporters to plan coverage and execute timely updates on breaking news.
• Maintain high editorial standards (AP style, grammar, verification) and uphold journalistic ethics and station guidelines.
• Manage multiple deadlines simultaneously and communicate clearly with internal teams on priorities and status.

Skills

Writing

AP style

Headline writing

SEO knowledge

CMS

Video editing

Team collaboration

Deadline-driven

News judgment

Education

Bachelor's degree in Journalism, Communications, Digital Media, or equivalent experience

Tools

CMS platforms

Photo/Video editing software

Social publishing tools

Job description

WAFB, part of Gray Media, in Baton Rouge, seeks a Digital Content Producer to create and publish daily digital content for web, apps, and social platforms. You will write, edit, and optimize headlines and metadata, and edit video for short-form pieces.

You will work with newsroom leadership to plan coverage, ensure accuracy, and meet tight deadlines while maintaining AP style and verification standards.