NEWS ANCHOR - (PRIMARY) - WAFB

Gray Media; Baton Rouge (LA); On-site; USD 60,000 - 110,000; Full time

Job summary

Gray Media’s WAFB-TV in Baton Rouge seeks a primary news anchor to lead flagship newscasts and uphold high standards across TV, streaming, and digital.

The ideal candidate delivers confident, accurate anchoring with strong writing and judgment, and can contribute to digital content, enterprise stories, and public appearances.

Qualifications

• On-air anchoring experience, main/lead preferred.
• Strong news judgment and ethics under pressure.
• Excellent writing and AP style editing.
• Comfort with multiple platforms including digital and social.
• Public-facing professionalism and team-oriented demeanor.

Responsibilities

• Anchor WAFB’s newscasts with confident, accurate delivery.
• Lead coverage of breaking news, severe weather, and major events across TV, streaming, web, and social.
• Collaborate with producers and newsroom leadership on daily editorial decisions and show execution.
• Write and edit scripts with clarity, urgency, and accuracy under deadline.
• Create content for digital platforms to extend the reach of our journalism.

Skills

On-air anchoring

News judgment

Writing and editing

Multi-platform content

Public representation

Team collaboration

Education

Bachelor’s degree in journalism/communications

Job description

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WAFB

WAFB-TV is the dominant CBS affiliate in Baton Rouge, known for its long history of award-winning news, weather, and sports coverage and its deep commitment to serving South Louisiana.

Job Summary/Description

WAFB-TV, the dominant CBS affiliate in Baton Rouge, is seeking a primary news anchor to help lead our flagship newscasts and uphold the high standards our viewers expect. We are looking for a strong, credible on-air leader who can drive excellence not only on linear TV, but across all platforms, including digital.

• Anchor WAFB’s newscasts with confident, accurate, and engaging delivery
• Play a leadership role in delivering breaking news, severe weather, and major event coverage across TV, streaming, web, and social platforms
• Work closely with producers and newsroom leadership on daily editorial decisions and show execution
• Write and edit scripts with clarity, urgency, and accuracy under deadline
• Contribute to WAFB’s digital presence by creating and sharing content (posting, streaming, short-form video, social engagement) that extends the reach of our journalism
• Participate in enterprise story development, interviews, and special coverage as needed
• Serve as a visible ambassador for WAFB through public appearances, community events, and station initiatives

Qualifications/Requirements

• Demonstrated on-air anchoring experience; main/lead evening anchoring preferred
• Strong news judgment, solid newsroom ethics, and a calm presence under pressure
• Excellent writing and script-editing skills (AP style)
• Comfortable appearing on and creating content for multiple platforms, including digital and social
• Professional, approachable demeanor and commitment to representing the station publicly
• Team-first collaborator with high standards for accuracy and accountability
• Bachelor’s degree in journalism/communications (or equivalent experience)

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.

WAFB-TV/Gray Media is a drug-free company